Description
Vivo’s tagline, "Don't sponsor this race," urges consumers to consider the origins of the wood products they purchase and advocate for sustainable practices. Fernando Julianelli, CEO of Vicar, Stock Car's promoter, emphasizes the importance of consumer responsibility in preserving the Amazon: "By eschewing Amazonian resources, even within our homes, we can contribute to forest preservation."
This professional campaign titled 'Amazon Desert Rally' was published in Brazil in May, 2024. It was created for the brand: Vivo/Telefonica, by ad agency: Africa. This Film medium campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted 8 months ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
Credits
Title: Amazon Desert Rally
Agency: Africa Creative
Client: Vivo
CCO: Sergio Gordilho
CoCCO: Nicholas Bergantin
ECD: Bruno Oppido, Juliana Leite
Creative Director: Pedro Galdi, Pedro Rosas
Creative Lead: Gustavo Stevanato
Associate Creative Director: Guilherme Portugal
Art Director: Pedro Galdi, Renan Molin, Bruno Bacci
Copywriter: Pedro Rosas, Zé Luis Schmitz, Nicholas Bergantin
Designer: Bruno Oppido
CoCOO: Heloisa Pupim
Account Management: Camilla Steiman, Larissa Bertin, Rafaela Petita, Natalia Chamadouro, and Barbara Passos
Media: Jefferson Sales and Tatiana Araujo
Planning: Ana Kuroki; Anne Corbucci, Nathalia França, and Katiane Souza
VP of Special Projects: Juliana Leite
Director of Special Projects: Lica de Souza
Project Manager: Thays Miranda
Creative Producers: Theo Etlin, Giovanna Lima, Laís Cattena, José Henrique, Raquel Martins, Victoria Cantoni
Production Assistant: Valentina De Luca
Intern: Marina Rabello
Director of Sustainability and Institutional Relations: Raphael Vandystadt
Creative Research Director: Estevão Mabilia Meneguzzo
Creative Research Manager: Eduardo Berardinelli
Creative Researcher: Bea Ribeiro, Mana Black
Head of Talent: Fernando Alonso
Director of Talent: Bruna Cicolino
Producers: Thais Freitas, Leandro Motta, Carolina Barakat, and Gabriella Marlene Silva
VP Content and Social: Patricia Colombo
