Description
Always Around the Corner
To highlight Moving Day and the frenzy that goes along with it, McDonald's Canada showed that, even when consumers change postal codes, McDonald’s is always nearby—a familiar, friendly presence on what’s often a very emotional day.
Drawing inspiration from Where’s Waldo?, the campaign showed three static visuals. The emblematic Golden Arches were cleverly hidden in Moving Day scenes, reinforcing McDonald’s presence in their daily lives.
This professional campaign titled 'Always around the corner' was published in Canada in July, 2024. It was created for the brand: McDonald's, by ad agency: Cossette. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted 9 months ago by Daphné Cousineau of Cossette.
Credits
Client: McDonald’s Canada
Senior marketing director, brand strategy: Mélissa Hains
Marketing director: Suzanne Grondin
Regional marketing supervisor: Noémie Duchesne
Creative agency: Cossette
Chief creative officer, Cossette East: Anne-Claude Chénier
Executive Creative Director: Alexandre Gadoua
Creative director, craft & production: Alex Jutras
Associate creative director: François-Julien Rainville, Philippe Brassard
Art directors: Guillaume St-Hilaire, François Hiron
Copywriters: François-Julien Rainville, Philippe Brassard, Steven Morie
Director, Business lead: Natalie Azoulay
Product Manager: Catherine Benda
Agency production (Septième): Laurence Houle
Production house: Consulat
Producer: Éliane Sauvé
Photographer: Jocelyn Michel
Set designer: Sylvain Lemaître
Head of lighting: Olivier Racine
Photo assistant: Jean-Christophe Jacques
Set design assistants: Émilie Beaumier, François Bernier
Coordinator : Marie-Clarys Taillon
Retoucher: Béatrice Munn
Media agency : OMD
