Kotex • Revista Mujer de Negocios
Always Alive (Siempre Vivas)
Agencies: Publicidad Comercial Guatemala Mullenlowe • MulleLowe
Description
In Latin America, we honor the memory of those who are no longer with us with flowers, that is why on November 1 (All Saints' Day) we created the first monument in memory of the victims of gender violence made with one of the most traditional flowers in the country, the "siempreviva" (always alive) flower.
The sculpture was placed in front of the Government Palace to demand authorities to strengthen laws against gender violence and since then it has accompanied different marches, has been exhibited in museums and has generated spaces for conversation with different political actors in the country.
This professional campaign titled 'Always Alive (Siempre Vivas)' was published in Guatemala in November, 2022. It was created for the brands: Kotex and Revista Mujer de Negocios, by ad agencies: MulleLowe and Publicidad Comercial Guatemala Mullenlowe. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Education, Health, and Public Interest industries and contains 2 media assets. It was submitted about 1 year ago by Digital Manager: Mario Limon of Mullen Lowe Guatemala.
Credits
Advertising Agency: Publicidad Comercial Mullenlowe Guatemala
Production Company: El Estudio
General Creative Director: Rodrigo Costas
Creative Director: Marielos Soch
Art Director: Suce Cortez
Digital Manager: Mario Limon
Media Director: Patricia Soto
Digital Media Planner: Mercedes Morán
