All in Favor

Get everything from local restaurants to last-minute groceries and more delivered in as little as 45 minutes.

Favor Delivery, the only on-demand delivery app by and for Texans, today announced the launch of H-E-B Now, a new grocery product offering in partnership with its parent company and beloved Texas grocery retailer, H-E-B. Available today exclusively in the Favor app, H-E-B Now offers a fast and convenient grocery solution for busy individuals and families to take care of their last-minute grocery needs.

Whether it is a forgotten recipe item or a midweek restock on produce and pantry staples, Favor customers can get up to 15 items delivered in 45 minutes or less through H-E-B Now – and with no delivery or service fees on orders over $25 now through the end of the year. Texans can shop H-E-B Now in the Favor app’s new 'H-E-B' tab, along with all of their other H-E-B favourites, including H-E-B Beer & Wine, Blooms by H-E-B, H-E-B Sushiya, True Texas BBQ and more. The exclusive offering marks the latest in the brand’s push to continue proving its mantra that Favor is 'How Texas Orders In.'

To introduce H-E-B Now, as well as highlight all that the Favor app has to offer - from restaurants of every cuisine to groceries, flowers, alcohol and more- the brand is launching a campaign called 'All in Favor' created in partnership with agency of record, Preacher. Playful ads feature a fast-talking Texan who shows up amid everyday moments - watching the big game in the living room, hitting the pickleball courts, swinging at the playground - to let customers know, in just 30 seconds, the abundance of items that can be ordered through the app.

The campaign, which will run throughout the state of Texas on connected and linear broadcast TV, as well as digital media and social media platforms, closes with the reminder of all that Favor delivers, “All your local restaurants. All your last-minute H-E-B needs. All your Texas favourites. All in Favor.”