I observed that the Pepsi logo somehow makes a Santa cap. So, I simply put it in the horizontal format to make it more distinct and added a light flare to establish the tip of the cap
Ho! Ho! Ho! Let's make an arc
Just Make It
The idea was pretty straightforward. With so much to do, even our favourite Santa deserves a small break. Chose this offbeat image of santa enjoying on a beach to show the contrast
Showing a letter where the sender is asking Santa for a foldable phone. Santa's cheeky reply with the brand tagline implies to ask for Apple instead of dreaming of a foldable phone
Recreated Mercedes Benz logo with traditional xmas wreath hung on a wall to complement the Christmassy fee
Showing the road through the snow as Santa's signature black belt as road and the iconic yellow rectangle logo of Nat Geo as the belt buckle
Made the iconic arc of Santa and his reindeers to create the Disney, Disney+ logo with it
Made it for FIFA World Cup 2022 title sponsors - Qatar Airways with a play around Messi, Argentina taking the Cup home and flight landing home for the festive season
A bucket full of Christmas
Description
A series of concept ads around Christmas theme for various brands. Each ad has a distinct flavour of that particular along with a fresh perspective that will entice a viewer to hold, see and think (as per the research conducted for the activity)
This student campaign titled 'All About Christmas' was published in India in December, 2022. It was created for the brands: McDonald's, Nike, and Pepsi, by ad school: Freelance. This Content, Digital, and Direct media campaign is related to the Food, Soft Drinks, and Sports industries and contains 10 media assets. It was submitted almost 2 years ago.
Credits
Copywriter: Krishna Daga
Art Director: Krishna Daga
