Description
Health inequalities can’t be ignored, contributing to millions of early deaths in England alone for historically marginalised groups.
Medical technologies play a part in these failings, with devices such as common pulse oximeters, reported to take inaccurate, life threatening, readings from people with darker skin.
As the UKs life science industry grows, our opportunity to reduce inequalities and provide a more inclusive future is huge and one Ear Switch set out to tackle.
Airquity, empowered by EarSwitch, is a non-invasive biometric sensor that records medical-grade, real-world, and racially inclusive health metrics from the inner ear canal, where all skin looks the same.
This professional campaign titled 'Airquity' was published in United Kingdom in February, 2024. It was created for the brand: Earswitch, by ad agency: Havas Lynx. This Design, Digital, and Film media campaign is related to the Electronics, Technology, Health, and Pharmaceutical industries and contains 1 media asset. It was submitted 6 months ago.
Credits
Advertising Agency: Havas Lynx, Manchester, UK
Production Company: Prose on Pixels, Manchester, UK
CEO and Director: Nick Gompertz / EarSwitch
Chief Commercial Officer and Director: Garry Pratt / EarSwitch
Chief Technical Officer: Alistair Foster / EarSwitch
Chief Strategy Officer: David Browning / EarSwitch
Senior Project Manager: Charlie Ross / EarSwitch
Associate Product Manager: Shipla Thomas / EarSwitch
Project Manager: Meher Afzal / EarSwitch
Electronics Engineer & Lab manage: Paula Maddox / EarSwitch
Signal Processing Engineer and Data Analyst: Beshoy Agayby / EarSwitch
Software Engineer: Sri Harsha Musunuru / EarSwitch
Mechatronics Engineer: Ashwin Vijaykumar / EarSwitch
Finance Controller: Christine West / EarSwitch
Chief Executive Officer: Claire Knapp / Havas Lynx
Chief creative officer: Alex Okada / Havas Lynx
Executive Creative Director: Chris Wellard / Havas Lynx
Chief Medical Officer: Vernon Bainton / Havas Lynx
Creative Director: Richard Hague / Havas Lynx
Creative Director: Sam Sargent / Havas Lynx
Senior Art director: Bronwynne Evans / Havas Lynx
Art director: Aaron Daniel / Havas Lynx
Copywriter: Ellie Davidson / Havas Lynx
Senior Copywriter: Steven Gormley / Havas Lynx
Senior Account Manager: Sam Clarke / Havas Lynx
Senior Account Director: Olivia Rivers / Havas Lynx
