ADVERTISING

Squarespace

Aint No Time Theme

School: School of Visual Arts

Description

According to our survey of creative directors, designers and industry recruiters, 9-10 said that it takes too much time to watch case study videos on portfolio websites. Based on that insight, we came up with a theme that automatically turns people’s case study videos into concise key frames with subtext when a video is embedded on the page. Thus, the gist of an idea can be understand by simply scrolling.
This won Silver (Graphite Pencil) - 2017 D&AD New Blood Award and Bronze - 2017 Creativity International Award.

This student campaign titled 'Aint No Time Theme' was published in United States in February, 2017. It was created for the brand: Squarespace, by ad school: School of Visual Arts. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 7 years ago.

Credits

Advertising School: School of Visual Arts, New York, USA
Creative Directors: Sung Kwon Ha, Mike Oh
Art Director / Copywriter: Yeon Sang Yoon, Jin Park

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