Description
Introducing the new digital campaign for financial technology platform Adyen by advertising and branding agency MONO. Based in Amsterdam, Adyen is a global payments platform offering end-to-end financial services, including mobile payments. The campaign “Agility at Scale” is launching at a time of significant growth for the company in North America, with revenue up 45% the past year.
MONO collaborated with acclaimed director Jake Scott on the campaign, which centers around the fact that Adyen moves the biggest businesses in the world forward with agility at scale. Understanding that buying financial technology for large enterprises is a pivotal decision, the creative also highlights the benefits of Adyen technologies from the perspective of business leaders choosing and investing in these products and services. The work’s visual approach is meant to feel seamless, using movement as a metaphor for Adyen’s products’ exceptional agility.
This campaign is running in North America and includes a :60 anthem spot, podcast advertisements, digital display, and LinkedIn ads.
This professional campaign titled 'Agility at Scale' was published in The Netherlands in June, 2023. It was created for the brand: Adyen, by ad agency: Mono. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Adyen
Inès Visinet VP Marketing, North America
Jeroen de Lange VP of Creative
Charles Gilbert VP of Brand
Rachel Frazer Senior Designer
MONO
Katie Riddle Executive Creative Director
Tim Blevins Creative Director
Shannon Murphy Creative Director
Maggie Williams Creative
Sin Liu Strategy Director
Franny Quirsfeld Associate Connections Strategy Director
Melissa Mathei Director of Account Management
Olivia Sherlock Account Director
Lizzy Davis Project Leader
Carrie Solberg Project Leader
Katie Zurick Project Manager
Kristoffer Knutson Executive Producer
Judy Wittenberg Business Affairs Director
Peter Huxmann Studio Production Director
RSA FILMS
Jake Scott Director
Trent Opaloch Dir. of Photography
Buddy Brakha Executive Producer
Jason Groves Line Producer
Paul Norman Exec Producer (for NorthKamp Production Services, Vancouver, B.C.)
Rock Paper Scissors
Akiko Iwakawa Editor
Tom Mika Assistant Editor
Eve Kornblum Managing Director
Cynthia Laplaige Senior Producer
a52
Drew Rissman Head of Production
Rod Basham VFX Supervisor
Meredith Cherniack Senior Producer
COLOR COLLECTIVE
Alex Bickel Colorist
Claudia Guevara Executive Producer
HUMAN MUSIC
James Wells Executive Producer
HIGHBALL
John Lukas Audio Engineer
