Description
Adventures in A-EYE—created with AI technology—is Design Army’s NEW wildly inventive social campaign for Georgetown Optician, a Washington DC-based optician with a 40+ year family legacy at the forefront of ocular science and fashionable frames.
The super-fresh, experimental campaign takes a sci-fi movie bent—a fictional planet rife with extra-terrestrial eyeball life (including the all-seeing “Eyelien”). With a cheeky wink to all things ocular, Adventures In A-EYE was made with AI (a first for Design Army!)—from talent to wardrobe, locations and landscapes—mashing old-school 1950s classic movie vibes with futuristic feels to create the most wow-worthy otherworldly animation and visuals.
This professional campaign titled 'Adventures in A-EYE' was published in United States in March, 2023. It was created for the brand: Georgetown Optician, by ad agency: Design Army. This 360° medium campaign is related to the Professional Services and Retail Services industries and contains 2 media assets. It was submitted about 2 years ago.
Credits
CLIENT:
Georgetown Optician
CREATIVE AGENCY:
Design Army
Chief Creative Officer: Pum Lefebure
Chief Executive Officer: Jake Lefebure
Executive Creative Director: Sucha Becky
Creative Director: Heloise Condroyer
Copywriter: Cory Hansen
Senior Designer/Animator: Jason Chae
Designers & Animator: Yeri Choi, Momo Jiang
Social Media: Molly Stotts
Sound Design: Simon Lister, Squeak E. Clean Studios
