Description
Psychological pain is invisible to the eye and therefore often misunderstood. Until now. On October 10th, World Mental Health Day, Helan health insurance launched a new campaign called 'See My Pain': giving people suffering from mental health issues the unprecedented chance to make their invisible pain visible through artificial intelligence. So that those around them can really see and understand how they feel.
This professional campaign titled 'See My Pain' was published in Belgium in October, 2022. It was created for the brand: Helan, by ad agency: FamousGrey. This Experiential and Integrated media campaign is related to the Health and Insurance industries and contains 1 media asset. It was submitted over 2 years ago.
Credits
Client: Helan
Client: Ariane Collard, Sarah Masschelein, Vanessa Raes, Lynn Pellens
Agency: FamousGrey
CEO: Francis Lippens
Executive Creative Director: Peter Ampe
Creative Director: Laurie Lacourt
Creative team: Jan Schoofs, Jonas Caluwé
Account Director: Olivia Naudts
Account Manager: Lies Bernaer
Account Executive: Silke Galle
Brand strategist: Aze Van Coillie
Head of Digital: Joachim François
Digital Strategist: Wies Dickens Developer: Arno Van Biesen
RTV Producer: Sara De Grave
Production company: AKA De Mensen
Director: Eva Cools
DOP: Willem Jones
Executive producer: Eline Rousseau
Producer: Natalia Tjurina
Offline editor: Frederik Vandewalle
Post-production: FamousGrey Productions
Editor: Sven Vanhee, Gilles Desplanque
PR agency: Famous Relations
PR contact: Stephanie Van Bets, Astrid Jacobs, Zoë Cnaepkens
Media agency: Mindshare
Media contact: Tina Tribout
