Description
The advertising campaign was based on the tagline: "A Grain of Love." The word "grain" here refers to seeds like coffee beans, with the idea that this grain brings love.
The concept was developed through different situations where two people face a conflict that escalates, but then Mehbaj grains appear, transforming the mood into love and happiness.
This professional campaign titled 'A Grain of Love' was published in Saudi Arabia in February, 2024. It was created for the brand: Mehbaj, by ad agency: Cuervos Advertising Agency. This Digital and Film media campaign is related to the Food industry and contains 3 media assets. It was submitted 3 days ago.
Credits
Advertising Agency: Cuervos advertising agency, Cairo, Egypt
Production Company: Cuervos advertising agency, Cairo, Egypt
Client: Mehbaj, KSA
Creative producer, Creative director: Mostafa Elsayaad
Copywriter: Faris Fawzy, Mohamed Raafat.
Account manager: Shaymaa Khalifa
Art work/Visual director: Yahia Gado
Director: Jou Gallab
Assistant director: Abdo
DOP: Mohamed Tawfeek
Gaffer: Ayeem Lighting
Art directors: Abdelrahman Mnnez, Mohamed Elsakka
Assistant art : Nadeen Tarek, AbdelrhmanHalem, Moaz
Stylist: Ali Mirza
Post production house: Owlk studio
Post producer: Karim ElHosseiny
Editor: Mahmoud Salah
Colors & VFX: Mahmoud Salah
Music producer: Zein Sayed
Makeup & Hairstyle: Fatma Hassan, Nada Achraf
Production manager: Youssef Amr
Production Assistant: Ali Rouby
Photography: Zeyad Sami, Abdelrahman Sayed
Casting Director: Haytham Essam
Sound: Mostafa Metwally
