Description
Research and support charity, Breast Cancer Now, launched a new tactical ad, created by creative agency BMB, to coincide with the Women’s World Cup final with a striking brand print campaign.
Print and digital executions ran on social channels, in the Sunday Telegraph, The Mail on Sunday and at major stations in London, to mark the Lionesses’ showdown with Spain yesterday.
Featuring the centre spot on a football pitch, seen directly from above, the eye-catching creative states: “If everyone regularly checks for a change in the colour, texture or feel of their breasts, and gets to know their normal, we could help beat breast cancer too.”
This professional campaign titled 'A Bigger Win' was published in United Kingdom in August, 2023. It was created for the brand: Breast Cancer Now, by ad agency: BMB. This Digital medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Chief Creative Officer: Matt Lever
Creatives: Jack Snell, Joe Lovett, Ted Smith
Business Director: Sam Hardy
Account Director: Rosie Morahan
Account Manager: Amber Van Der Sande
Senior Strategist: Amy Bowker
Head of Design: Ted Smith
Designer: Mark Gould
Project Director: Sofi Goddard
Client: Breast Cancer Now
Associate Marketing Director: Deanne Gardner
Head of Brand Marketing & Planning: Lauren Songour
Brand Marketing Manager: Sophie Smart
Senior Brand Marketing Officer: Jess Mason
