NOW tests after test after test
19,000 Puppies Feels Right to Us
Getting 19,000 Gifts Feels Pretty Good
Description
Last year, NOW®, the largest independent and family-owned manufacturer of natural products, vitamins and supplements, launched its first-ever integrated national campaign from its new creative agency partner, Hanson Dodge. The platform was “Feel good spending less,” which focused on how NOW provides quality supplements without you having to pay a premium price. Fast forward and NOW is launching the next evolution in its “feel good spending less” campaign.
Across video, print, digital, social and out-of-home, NOW is doubling down on the quality of its products by emphasizing how it tests (and tests and tests) for the purity of its supplements…as many as 19,000 tests every month! Many supplement brands have quality claims. NOW didn’t just want to tell people; it wanted to jolt people into understanding the magnitude of the quality of NOW products – to see the great lengths NOW goes to ensure its quality is superior. The tagline is, “NOW. 19,000 reasons to feel good spending less.” The campaign launches this week.
This professional campaign titled '19,000 Reasons to Feel Good Spending Less' was published in United States in July, 2023. It was created for the brand: Now, by ad agency: Hanson Dodge. This Digital, Film, and Integrated media campaign is related to the Health industry and contains 3 media assets. It was submitted almost 2 years ago by President: Roy Elvove of Elvove Associates LLC.
Credits
CLIENT: NOW
VP, Global Sales and Marketing: Dan Richard
Marketing Director: Amber Cerda
Senior Director of Quality: Katie Banaszewski
Creative Services Manager: Tim Imbordino
Senior Digital Marketing Manager: Tara Makare
CREATIVE AGENCY: Hanson Dodge
Executive Creative Director: Chris Buhrman
Art Director: Jillian Turbessi
Graphic Designer: Konrad Losiak
Copywriter: Mike Betette
Producer: Michael Joyce
Digital Production: Brad Rochford
Brand Strategist: Mike Stefaniak
VP, Client Leadership: David Pollard
Account Director: Sara Theis
PRODUCTION COMPANY: 8th Street Productions
Director: Aaron Platt
POST PRODUCTION:
Video: Untitled Content
Audio: V.6 Audio
OTHER PARTNERS: Independent Studios (Radio)
