ADVERTISING

Chery

106 de Gloria

Agency: VML NORLOP

This song pays tribute to Liga de Quito's 106 years of glory. Chery invites you to relive the moments that immortalized our team. The glory never stops. Chery.

Description

CHERY renews Liga de Quito's legacy with "106 de Gloria," a chant created from the sounds of the Tiggo 7 PRO and Tiggo 8 PRO, combined with Andean instruments. This tribute celebrates the club's history, idols, and identity, symbolizing resilience and love for the jersey. "106 de Gloria" is not just a chant; it is the cry that renews Liga de Quito's hope. It transforms adversity into a symbol of identity, pride, and resilience.

This professional campaign titled '106 de Gloria' was published in Ecuador in October, 2024. It was created for the brand: Chery, by ad agency: VML NORLOP. This Audio medium campaign is related to the Automotive, Music, and Sports industries and contains 6 media assets. It was submitted about 2 months ago by Andres Sanchez of Norlop VML.

Credits

Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá | Francisco Solá
General Manager: Rafael Ordóñez
General Account Director: Vale Izquierdo
Chief Creative Officer: Daniel Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Karina Ron
Art Directors: Juan Ordóñez | Daniel Orces
Animators: Roberto Guevara | Alex Guaman
Song Composition: Andrés Sánchez
Production: Mayra Aguilar
CEO, Corporación Maresa: Santiago Castro
Chery Ecuador Manager: Andrés Cadena
Chery Ecuador Marketing Manager: Christian Cazar
Chery Ecuador Marketing Coordinator: Camila Ron
Audiovisual Producer: Muvi
Music Producer: ACME

ADVERTISING

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