Enterprise Estonia • Republic of Estonia • e-estonia
0% bureaucrazy, 100% digital
Agency: KAGU_the_agency
e-estonia.com/bureaucrazy
Description
Estonia is thrilled to announce that every government service is now fully digital.
This approach ditches the old red tape in favor of transparent, easy-to-use systems focusing on convenience and accessibility. Estonia’s digital governance model shows how public services can empower citizens rather than hold them back with unnecessary bureaucracy.
To get the whole world celebrating, we flipped the narrative and celebrated not a 1% step in the right direction (from 99% digital to a 100% digital) , but an achievement of finally being 0% bureaucrazy.
This professional campaign titled '0% bureaucrazy, 100% digital' was published in Estonia in January, 2025. It was created for the brands: e-estonia, Enterprise Estonia, and Republic of Estonia, by ad agency: KAGU_the_agency. This Digital, Experiential, and Film media campaign is related to the Other, Professional Services, and Public Interest industries and contains 3 media assets. It was submitted 3 months ago by Co-founder & Head of Brand and Creative Strategy: Gunnar Hunt of KAGU_the_agency.
Credits
Creative Agency: KAGU_the_agency
Creative Lead: Gunnar Hunt
Project Lead: Katriin Hunt
Designer: Otto Suits
Producer: Kirill Volkov / Wedia Productions
DOP and photo: Robert Parelo
Sound record: Liis Karlson
Make-up and Hair: Katherine Toomik
Post-production: Lev Kovalenko / Wedia Productions
Editor: Oskar Laada / Wedia Productions
Actor: Martin Mill
Digital Agency: Velvet
UI/UX designer: Kerttu Lumi / Velvet
Digital project lead: Hanna Reinkort / Velvet
Digital Lead: Peep Käis / Velvet
Digital Strategist: Pärtel Vurma / Velvet
Developer: Raik Ilves / Velvet
Client: e-Estonia Briefing Centre
Head of Communications: Kristiina Kriisa
Director of e-Estonia Briefing Centre: Triin Joasaare
