first ad " main ad " is to represent the main products of the campaign by two characters representing different tastes
showing the shampoo of one of the main characters effect on the 2d model's hair by showing how effective it is on the length and strength of the ponytail
showing another product " moisturizer " on other 2d model's hair representing how effective it is on hair by making it looks smooth
showing the two different types of body splash effect by a fresh looking dress on the 2d model
the body lotion shiny effect on the 2d model setting on it adding some nice moves to the design
a mockup showing all campaign's posters
Description
the campaign's aim is to show by 2D models how effective are these products on skin simply by showing it on two different main designs in packaging representing two different tastes .
Virgy is a personal project of cosmetics from identity to branding with illustrations .
This student campaign titled 'virgy cosmetics ' was published in Egypt in May, 2024. It was created for the brands: Eva Cosmetics and Lyse Skincare, by ad school: Personal. This Design and Digital media campaign is related to the Beauty industry and contains 6 media assets. It was submitted 16 days ago by illustrator \ digital artist - graphic designer: Sarra Helmi of freelancer .
Credits
Sara Helmi " the creator "
