"For Motion Without Interruption"
"For Motion Without Irritation"
"For Motion Without Frustration"
Description
Concept Overview:
The advertising campaign for Kayam Churna innovatively addresses digestive health through the lens of serenity and ease. Featuring individuals in meditative poses atop a commode, the ads creatively merge the tranquility of meditation with the functionality of Kayam Churna, emphasizing seamless and comfortable digestion.
Creative Execution:
The campaign consists of three ads, each with a headline that plays on the word "motion" to highlight the product's benefits:
"For Motion Without Interruption"
"For Motion Without Irritation"
"For Motion Without Frustration"
These headlines underscore the product’s ability to ensure a smooth, irritation-free, and frustration-free digestive process.
Objective and Impact:
The objective is to position Kayam Churna as a key to daily comfort and uninterrupted well-being, elevating the brand through positive and relatable imagery. The campaign aims to destigmatize discussions around digestive health, fostering a more open and humorous dialogue.
This professional campaign titled 'For Motion Without Constipation' was published in India in December, 2023. It was created for the brand: Kayam Churna, by ad agency: Banana Brandworks. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted 14 days ago by CN Selva Kumar of Webchakkna.
Credits
Advertising Agency: Banana BrandWorks Pvt. Ltd.
Brand: Kayam Churna by Sheth Brothers
Creative Director Art: Pratap Joseph,
Creative Director Copy: CN Selva Kumar
Senior Copywriter: Sneha
Art Director: Jameel
Digital Artist: Vijay
Account Director: Karthikeyan
