Costures Sant Andreu

The campaign by Spanish agency Probably for Unibail-Rodamco-Westfield, pays homage to the passionate fans who contribute to the greatness of football

As the official sponsor of the club, the shopping centre will provide fans and neighbours of Sant Andreu with a space to create their official UESA kit using their own garments

The establishment will offer its services to all customers free of charge and by appointment

Costures Sant Andreu will open its doors at Westfield La Maquinista on Tuesday, 14th May. It's the first store dedicated to returning a club's badge to its fans. Here, supporters of the local Barcelona team UE Sant Andreu can design their personalised football kit using their own garments. Whether it's an old shirt, a cap or tie, or a classic hoodie, these items will be transformed into official garments by the club's seamstresses.

This initiative is part of Westfield La Maquinista's sponsorship of the local team within its neighbourhood and represents the tribute from a multinational corporation to the community it is a part of. Costures Sant Andreu symbolises the pride of the neighbourhood, offering a platform for the club to express itself and engage with its supporters.

The campaign, developed by Probably, consists of a 45-second spot for digital and social media, along with outdoor, digital, and social media graphics featuring real people from the neighbourhood who balance their passion for UESA with their daily lives.