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Hard Rock Café: Our Other Rock Stars

您的评分: 未投票 平均: 7.2 (39 votes)

Advertising Agency: Duncan/Channon, San Francisco, CA, USA
Executive Creative Director: Robert Duncan
Creative Director / Copywriter: John Munyan
Associate Creative Director / Art Director: John Stewart
Executive Director: Christine Gomez
Account Director: Molly Lewis
Account Executive: Christian Lee
Production Company: Recommended Media
Director: Henry Hobson
Founder / CEO: Stephen Dickstein
Partner / Executive Producer: Phillip Detchmendy
Producer: Steph Scire
DP: Warren Hansen
Editorial: Barbary Post, San Francisco
Editor: Nick Tomnay
Editorial Producer: Susannah Wijsen

8 Comments

KimKong 的头像 206 点
KimKong | 星期三, 2012-02-08 22:24

I really like this idea and think it works given the rise in chef celebrity status over the past decade or so. I think it's interesting that a jewelry detail and overall look/vibe can be the thing that successfully pulls in the target audience and then presents them with an aspect of the brand they may not have considered.

Hadrons 的头像 5392 点
Hadrons | 星期四, 2012-02-09 01:40
7

Nice positioning.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple 的头像 7783 点
Temple | 星期四, 2012-02-09 02:44

Nice.

sambuca 的头像 1096 点
sambuca | 星期四, 2012-02-09 06:08

I was twice in hard rock cafe eating. they have the worst burgers I've ever ate...

Hadeer Taha 的头像 20 点
Hadeer Taha | 星期四, 2012-02-09 07:17

woooowww

Hadeer Taha

bate_palmas 的头像 603 点
bate_palmas | 星期四, 2012-02-09 09:32
8

I feel the art direction could've worked harder to make him look like a rockstar. But great concept. Nice ad

ishiboy 的头像 503 点
ishiboy | 星期四, 2012-02-09 09:47
7

Really well done - both in creative and strategy.

kleenex 的头像 8430 点
kleenex | 星期四, 2012-02-09 14:13

nice... nothing special, but it looked good.

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