New Audi A1 Sportback. Amusement without breaks.
Advertising Agency: Verba, Milan, Italy
Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Illustrator: Mozart
Published: February 2012
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9 Comments
Without breaks? How about traffic lights and zebra crossings? I get the point about fun but how does it try to convince me? Just saying isn't enough.
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this could have been taken much further... the trip route could have made a picture, word, shape, SOMETHING... maybe play off of "amusement"? Also as Jaap mentioned, the copy isn't convincing and it has nothing to do with the visual.
i know it's not exactly the same concept but if the concept is weak, and the visual is not original, what's left?
http://adsoftheworld.com/media/print/terranova_land_rover_maze?size=_o...
http://adsoftheworld.com/media/print/land_rover_inout_3?size=_original
Reminds me NFSW loading screen.
Crap!
crappy copy and ad.
this does nothing for me. It just looks kinda cool and inviting.
Read the line loud and it can sound like without brakes. I wouldn't like car without breaks(brakes).
no