7 For All Mankind: Behind James

Multitasker James Franco has taken on yet another project. The actor, writer, perpetual student has directed his first ever ad campaign for 7 For All Mankind Jeans. Born from an art film imagined and created by Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign will feature a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be released in May. The campaign features Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue's editor Lisa Love).

Advertising Agency: Lipman, New York, USA
Chief Creative Officer: David Lipman
Creative Director: Amir Zia
Photographer: James Franco
Additional credits: Cast
Published: February 2012