Don't let your car devalue.
Volkswagen Service.
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Photographer; Jean Leprini
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18 Comments
I think Volkswagen would not be happy of this comparison.
It gives to me the idea of slowness, not devaluation.
Wrong metaphor.
No.
Oh man, way to simple.
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ddb is very difficult to understand... What has to do a scooter with a car?
This is my preference for this campaign.
It works for me but the idea is quite boring.
The image sucks big time: car prospectives are weird and he's totally unreal.
I don't get it.
Dream needs to be big!
I think it's quite nice ad with interesting concept of how to convince people to use VW service. Don't understand some comments. Few of them are very "clientish".
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hahaha, i laughed at the picture! Cute scooter with the license plate all big.... XD
cars devaluate every kilometer traveled, and this guy who doesnt have a VW, is trying to prevent devaluation , I think is good not excelent but go, fotography cool.. 7/10
Prevent devaluation?
If it is so, it's very quite impossibile to understand.
Seems like the idea here was bullied.
6/10
Nice.
i like it
I don't like this campaign.
No es facil de leer esta pieza, y no creo q a la Wolkswagen le agrade mucho la comparacion con un scooter..!!
Mas que palabras, la esencia..!!