Taco Bell: Arroyo Hondo with video game arcade, 1
Advertising Agency: EpiGrey, Santo Domingo, Dominican Republic
Creative Director: Jennifer Decamps
Art Director: Marilola Bencosme
Copywriter: Jennifer Decamps, Jesús Martínez
Illustrator: Marilola Bencosme
Published: July 2010
10 Comments
Oh wow, I'm not a designer and even I can tell what a bad retouch that is...
I guess bad retouch is a part of concept, to completely mimic old fighting game.
Is it good for concept? Yes. Is it good for product showcase? Definitely no.
its a taco bell with videogames area
is there an actual game for this? because I'd play it...
Forget video games, am hungry!!!! 8P
Cool concept.
Funny. Simple. The mega brand relaxes, like so.
What's not to love?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I don't think the tacos have to be very retouched, isn't it part of the concept that the art direction should be like old video games like street fighter and mortal combat?
I don´t like it! not only for the bad-photoshop work and a very simple concept, ... I´m from Mexico so I can tell u guys... those ain´t tacos!!
what do you mean "ain't tacos"?! all the tacos from the internet looks like these ones... Anyway, the ad is poor because the idea may be good for other products, for sure not for food. And the execution is... made in paint. 3*