Romanian Road Police, Autoshow Magazine:
The faster you go, the faster you arrive there.
Advertising Agency: DraftFCB, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Directors: George Grosescu, Ion Iepureanu
Copywriter: Andrei Zabet
34 Comments
Easy to understand ;-)
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Simple. Like it.
OK for me.. Lazy art... btw, is strange that "Autoshow, the fastest car magazine" supports this ad..
Good catch ;p
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nice!
How is this lazy art?? I think this is a great ad. I have to say it took me a minute to figure out what was going on.. The gas pedal does look like a coffin!
this idea already exists… sorry...
"The faster you go, the faster you arrive" Much better this way. Nice ad.
there's a need for better art direction
Come on, it's so old and so basic.
yep. retro. in many ways.
Is there a reason behind the wavy banner-like headline? It seems really cheesy for such a serious ad.
nice ad
Nice one...
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good idea, but the art could have done a better job...
hopa, scuze
I'm sure I've seen this
Well, without the gas pedal you can't really drive, can you? It's lame to identify gas pedal with death. Retro-cool visual with lazy logic again.
Over-analyzing again...Creatives should run away from you, Dzsoi. The message is not "don't use a gas pedal", the message is "don't drive fast". I agree though that it's a huge irony that this message is supported by the "fastest car magazine".
I love creativity but you must mix and judge it with some rationality, my dear friend otherwise it gets loose. The message they should get through is 'don't drive fast'. The message jumping off this visual is 'don't use a gas pedal'. Visual symbolization is ALWAYS an identification, an equal mark, you can't escape that, it's a rational process of your brain. Unless you are trying to love it so hard for it's creativity ;)
In another way: You just can't use a symbol (death) of a symbol (coffin) of a symbol (gas pedal) of a symbol (speeding). Too much trasmission ;) going on here from speeding to death.
P.S.: I can't run away from myself. It's pretty frustrating, trust me.
My dear friend, that's what the copy is for! Do you see it in the upper left hand corner? It says "the faster you...". Speeding oftentimes causes accidents. Does it say "don't use gas pedal unless you want to end up in a coffin"? So let's assume you are right. In that case, the copy clarifies everything.
I thought headlines are not there to correct the meaning of the visuals. But anyway, I may be wrong, it doesn't really matter, because the idea (good or bad) is old.
There's nothing to be corrected in the first place. Copy is there to enhance visuals.
you should better start working some ads. you write too much. and too lame. The ad is simple. If you speed it too much, if you bury your foot to the floor.... Whatever. And sorry, there's a bad rational in you.
...you bury your foot in the floor?! You must be kidding.
...and you are from Romania. Just like this ad. Is that bad rational? I bet it is, you naughty patriot...
This has been done 1000 000 times before...
Not cool...
Do not pass go...
Do not collect $200...
bona idea, bon retoc, mala tipo.
Pau Marquès
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ARE YOU JOKING!??? THIS IS AWSOME... NOT!!!!
It's done and I'll show it to you very soon
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Nice and clear.... VEry good!
Nice simple idea.
Simple ideas are the best !
I like the idea ... art direction could be done better, maybe showing only the gas pedal is much better art direction, and still easily understandable.
very nice, easy to deliver
Ahmed Bahaa
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Done : http://www.joelapompe.net/2011/02/05/speed-kills-road-safety-coffin-de...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Nice one Joe, delivering the goods as ever.