NHS (National Health Service): Still Smiling
Will you still be smiling at work tomorrow?
Drink a little less, see a better you.
Mirrors were used in pubs/bars throughout the UK to suggest drinkers take it a bit easier
Advertising Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless
Published: July 2010
16 Comments
Really nice work.
Like it.
Really like this campaign, should enter some awards.
Good hard working stuff
Quality
great insight. nicely done creative.
Now for some genuine comments from a poster who isn't a "guest"....
It's not good at all. First, I wonder which pubs gave the thumbs up on putting ads that tell customers to drink less. Secondly, the copy doesn't inspire me to do anything. It's quite boring.
agree with you. these ads obvious not so good as the guests' comments. well, you see, I'm a guest too. I'm just so lazy to register but this is really a great great website.
That's a genuinely Pedestrian comment, take it you didn't do this? It's ace.
Others are ok.
I go with the Pedestrian, there's a negativity here.
And this is a print or an ambient??
withalltherespects
...
Yeah, I was wondering the same thing.
If it's a print ad:
- The copy is not very readable
- The art direction is too cozy, comfortable and inviting; a grimy toilet, stall, or mirror would have been more effective, IMHO
If it's ambient:
- Has any pub actually agreed to put these up (considering that they're telling people to drink less)?
Read about this in Campaign mag (London), it was a tie up with Wetherspoons pub chain (looking to trim their 'end of night' fighting stats).
It's an ambient campaign.
EH! completely agree wid Pedestrian....itz an ad for nothing....wrong copy n approach..couldn't inspire me either!
Tanvir Hassan
ok that's enough who the hell told that 4chan.org Kids to troll this board?
and i think the ad is ok but not astonishing.
very good execution..