NHS (National Health Service): Grumpy Dad
Will your kids see a grumpy dad in the morning?
Drink a little less, see a better you.
Advertising Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless
Published: July 2010
11 Comments
So-so headlines made unreadable by art direction which means well but doesn't quite cut it..
Really like this campaign, should enter some awards.
good good good. makes me feel I should quit drinking. on second thought; still thinking... great campaign. cheers!
A little too much finger wagging for my taste. I might drink more just to spite this ad.
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Yes. Very preachy.
It's refreshing to see an ad that doesn't scream ' Stop drinking right now or you'll die - RIGHT NOW!!!!' Like all the Aussie/NewZealand stuff.
I like this one the best, but then I've got kids. Hit on a truth for me (sadly).
I like this one the best, but then I've got kids. Hit on a truth for me (sadly).
NHS is a government brand so it HAS to tell us something important.
Love the messages but really don't like the antique wood. Dated.
Yeah I agree, It does make wanna have a beer. Still think it's pretty good though
Read about this in Campaign mag (London), it was a tie up with Wetherspoons pub chain.
Gotta be a goverment bribe, fair play to the creatives for redecorating.