NHS (National Health Service): Belly
Your hair looks fine how about the belly?
Drink a little less, see a better you.
Advertising Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless
Published: July 2010
10 Comments
Excellent. Well done.
Very funny but true.
Really like this campaign, should enter some awards.
Did you do this campaign????!!!!
hahaha... feels like the ad is talking to me. great!
I know, I really need to take a check of my gut.
Nicely done.
like the copy !!!
Cutiepie. I wish I did do this campaign, did you do it?
Fancy a beer? I do.
Read about this in Campaign mag (London), it was a tie up with Wetherspoons pub chain.