Mini: Roof
* Warning: The roof is not painted.
That's why you can get it an incredible price.
Advertising Agency: Bcube, Milano, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Art Directors: Maria Piccinini, Giovanni Greco
Copywriters: Martino Lapini, Enrico Pasquino
Published: July 2010
10 Comments
What's so differentiating upon an unpainted roof? They could have talked about something else!!
They're not trying to differentiate the Mini by saying it's roof is unpainted. They're using the "fact" that the roof is "unpainted" to explain why the car is affordable.
At first I was iffy about this set. Eventually, though, I came around. This takes an ironic, bemused view of all the miserable hard-scrabble advertising strategies you see in retail during this recession. It dares smile at catastrophe, or rather, the way some clients and agencies handle catastrophe. It's satiric. I like that.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Count me in!
Again a false headline. Roof is painted white. Sorry, but that's common sense.
http://jackmancer.com/
http://twitter.com/jackmancer/
*roof unpainted
would suffice. asterisk allows extraneous words to be omitted.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
not...
hopa, scuze
i like it.
I really love this set - very simple, very effective.
Agree with anonymous author.