To get fresher fish you would have to evolve.
Legal Sea Foods
Advertising Agency: DeVito/Verdi, NY, USA
Creative Director: Sal DeVito
Art Directors: Zack Menna, Manor Gelber, Vinny Tulley
Copywriters: Manor Gleber, Zack Menna, Vinny Tulley
Publisher: July 2010
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12 Comments
Smells like italian advertising.
Maybe it's the fish smell
hahahahaha...
Looks like Devolution to me.
hooooorrible
doesn't work to me, and the photoshop is bad:(
Dream needs to be big!
Don't insult Italian prints; they are far better now!
withalltherespects
The photoshop is horrible.
WAT DA F?
terrible, terrible, terrrrrrrible
what the fish???
commenting just to gather more pencils:-)
The killer of this series is the fact that the copy makes less than complete sense. The people who wrote it no doubt had a clear thought, but the copy fails to carry it. It sounds like Engrish labeling. Add the clumsy image work and this campaign is pretty much a total loss.
I'm easy, and always prepared to like any work I see, but this one should have been tossed back as under the weight limit, guys.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett