Legal Sea Foods: Gill man
To get fresher fish you would have to evolve.
Legal Sea Foods
Advertising Agency: DeVito/Verdi, NY, USA
Creative Director: Sal DeVito
Art Directors: Zack Menna, Manor Gelber, Vinny Tulley
Copywriters: Manor Gleber, Zack Menna, Vinny Tulley
Publisher: July 2010
7 Comments
already seen this image for a swimsuit brand (Adidas) and for a Swimming Pool...
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The master is talking ! =)
Oh boy. Oh wow. This is just. Bad. I could hear someone saying this in a meeting, laughing it off, and moving on. But if this actually became a real campaign....wow. Just wow.
horrible everything
im scared :(
Okay, let's say we've evolved. Now what? How is the fact that we have gills in our neck or a fin on top of our head or webbed fingers getting us fresher seafood? Logically, the copy just collapses into a non-thought. Below the student level, guys. Shame on you.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
its so creeeeeeeepyy
oh my God WTF is that...
:: lebanese art director ::
I think the question here is this: Does this make you want to eat? I don't know whether it's clever or not (I don't think it is), but if I were the client, I'm not sure I'd be happy with this ad.