Hyundai: 2010 FIFA World Cup Sponsorship, Beginning
Think about it.
It didn't begin with a massive contract, a private jet, luxury homes, high-priced PR consultants, legions of fans, supermodel girlfriends, on-call medical staffs, red carpets, endorsements and stretch limos. It merely began with a push. And intention refined. And re-defined. A desire to find new ways. And a passion to the best.
Official partner of the 2010 Fifa World Cup.
Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow
5 Comments
I kinda love this.
http://jackmancer.com/
http://twitter.com/jackmancer/
It waxeth a little too lyrical for my taste, but still it is pleasing to behold.
I want to punch it in the face for patronising me.
Think about it twice before going for 500 kilometers. Hyundai.
The copy is too long and boring:(