Advertising Agency: TBWA, Düsseldorf, Germany
Executive Creative Director: Jörg Herzog
Creative Director: Monika Schmitz
Art Director: Tanja Mitsios
Copywriter: Christopher Streffing
Photographer: Mert Dürümoglu
Published: December 2011
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17 Comments
Very Coke Light, but still good.
What hath God wrought
Poor craftsmanship aside, I think the concept would have been better suited for light weight luggage. I don't see the connection between the chips and the bags in this series. A floating lunchbox would have been better.
not good... could expect more from publicis, even the execution isn't very good, is it really them or a student work?
Go on expecting more from Publicis, this set comes from TBWA...
lmao ! iwas distracted few secondes when i was writing the post, and... this is what happened
it's more like floating, like a hydrogen balloon.
lightweight
Will Think for Salary
so... who ate the chips... the guy or his bag?
Didn't Pepsi Light do this years ago with a woman and a floating handbag?
i don't like
http://www.mandarinoadv.com
Confused message
It's not anti-gravity chips,
beside there's something wrong with his left hand or lack of.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Old concept, terrible photo.
i like Coke Light more.
is this a PSD???
Thoughtless ad. Keep walking, lady. Nothing to see here...
I don't get the correlation with the brand. Also - please tell me where I can find this empty, immaculate subway.