Ed Hardy: Tattoo Stickers, 3
Ed Hardy. Tattoos without needles.
Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Nils Andersson, Marcus Rebeschini
Executive Creative Director: Gunny Park
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson, Gao Han
Art Directors: Ronnie Wu, Roy Luo, Rex Rui, Shi Jian
Photographer: Shi Zhong
Via: adgoodness



12 Comments
All three are great.
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Live with Passion
Temp tattoos = no needles = painless
Putting them on balloons that look like parts of the body people where people get tattoos is a perfect way to show that idea. Straightforward, but evocative.
Ed Hardy. Douchey clothes. For douchey people.
I don't think it is apparent enough that the tattoos are on balloons. Just my take.
I had the same feeling on the yellow and this one as well, but I think the pink one is pretty clear.
totally agree. A balloon doesn't have a whole lot of distinguishing features to begin with. Visually we need a knot or the traditional shape. It's not an object that identifies well close up. The pink works well though. Concept=good. execution=bad.
wonderful....!!! Painless...
Rated only for the idea. Art direction could / should have been better.
Tattoos without needles are not Tattoos .... They are stickers!!
Amateur for life!
I agree - the balloon features are not clear enough. I thought for a moment that it was something to do with shampoo or soap.
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