I come from a visual communications background with major of Fine Arts. With experience of more than 13 years in Advertising and Graphic design in the Middle East, I have built a solid experience in Art Directing, Calligraphy, Corporate Identity design.
My experience had helped me build a strong foundation and in-depth understanding of brand communications, building campaigns. Staying in contact and constant observation for new advertising methods and trends is what’s helping me keeping up with the revolutionary development in Advertising Field.
I participated in several exhibitions, festivals and art events (paintings, installation, photography, and video art) in France, Canada, Italy, Turkey, Greece, China, Syria, Jordan, Qatar, Saudi Arabia, Egypt, Ukraine, Morocco, Cyprus, Russia, Malta, and Argentina. I took part in Canada’s eighth and ninth biennials for miniature, 2006-2008, and won the art doyen’s award at the youth exhibition 2004 and the second award for installations in the 2004 Damascus Culture and Heritage Festival. And the Video art: (just new year) was collected by the permanent collection of IMCA museum for Contemporary Arts 2008, Spain.
Art Directing is a natural development for my talent being an artist and a painter, it’s amusing the as much as rewarding the feeling of ownership to any project I work on, trying to make it my next master piece.
I was consulted to build many Brands for FMCG, Hospitality and Retail,
contributed in several campaigns.