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ken20's picture
kenny ratinon

I consider myself not a possible as " Art director" only.. I am more a designer and a salesman together... We are not doing art only... The client does not care about how great the idea but more on how much customers he/she will get afterwards ... They focus more on longterm or shorterm profits.. What's the sake of doing big campaigns which look fantastic with not a good marketing strategy that cost millions but at the end of the day.. your client gets bankrupt or lost his marketshare...