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TypeTitleAuthorRepliesLast updated
CreativeAmir Levi Guest03 years 8 months ago
CreativeAlbert Kanitler Guest03 years 8 months ago
CreativeKipp Christiansen Guest03 years 8 months ago
CreativeScott Whitham Guest03 years 8 months ago
CreativeMeital Tzoref Guest03 years 8 months ago
CreativeLilach Yitzhac Guest03 years 8 months ago
CreativeNimrod Miman Guest03 years 8 months ago
Creativein-game posters Guest03 years 8 months ago
Creativesearch media Guest03 years 8 months ago
CreativeAmy Turnbull Guest03 years 8 months ago
CreativeBen Court Guest03 years 8 months ago
CreativeJulianne Shelton (Prodigy Films) Guest03 years 8 months ago
CreativeTim Bullock (Prodigy Films) Guest03 years 8 months ago
CreativeTommy Cheung Guest03 years 8 months ago
CreativeLennart Sjöberg Guest03 years 8 months ago
CreativeIKEA Malmö conqured all major social media sites with one smart competition on facebook. After the competition ended Facebook changed their terms and conditions to rule out a re-run of the campaign. Guest03 years 8 months ago
Creativeprofile pages and links posted by users. Describe the results in as much detail as possible. Since the launch of the campaign Gordons profile has spread across the globe and he is now friends with people from all over the world. IKEA Malmö has been talked Guest03 years 8 months ago
Creativethe pictures spread to hundreds and thousands of people. Through the newsfeed Guest03 years 8 months ago
Creativewon it. Thanks to Facebooks built-in functions Guest03 years 8 months ago
Creativewe uploaded pictures of them to Gordons photo album. The first person to tag their name on a product Guest03 years 8 months ago
CreativeGordon Gustavsson. We then kidnapped the most popular function on Facebook; photo tagging. As the store was built and showrooms completed Guest03 years 8 months ago
Creativewidely used forum; Facebook. First we created a Facebook profile for IKEA Malmös store manager Guest03 years 8 months ago
CreativeThe execution made sure that the thing that actually made people spread the word about the new store in Malmö actually was IKEAs products (in this case the new showrooms in the brand new store). The entire campaign is driven by IKEAs products and the gene Guest03 years 8 months ago
Creativeand became the focus of a massive social media campaign. Guest03 years 8 months ago
Creativecaptured the attention of the nation Guest03 years 8 months ago

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