Members from Oman

creative director - advertising 35 years exp.

Art directors are in charge of workers who produce artwork for magazines, ads, or products.

Every day we are bombarded by images. We play sophisticated video games with life like graphics. We see advertisements with familiar and not so familiar logos. We look at brochures with smooth photographs and look at web pages, all with different designs. In the midst of it all, certain images catch our eye over others. Perhaps it's a minimalist design, a pretty face, or a flashy color. It takes many people and steps to create this artwork, and someone is needed to make sure everything gets done. This is the job of an art director. Art directors manage the production of all the different pieces that go into creating such designs.

Art directors supervise the work of artists, graphic designers, photographers, copywriters, and production staff. Together these workers produce artwork for their employer or customers. Art directors make sure projects are completed on time and to the client's satisfaction.

Art directors begin new projects by meeting with clients to discuss the project. They learn what the purpose of the artwork will be. Artwork might be used in an ad, on a web page, video game, or on a product package. Knowing the purpose of the artwork helps art directors focus their ideas. Art directors also ask clients about their budget, preferred styles, and timeline.

Art directors discuss the client's project with their staff. They lay out the broad design concept and assign work to artists and graphic designers. They review rough ideas with artists, and have them do additional work on select ideas. Once the ideas are developed, art directors meet with clients to get feedback. Art directors usually go through several rounds of meetings with clients as ideas are refined.

As the project progresses, art directors take more of a role in the development. They make decisions on all of the visual elements of a poject.

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Advertising