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Motorcycle Awareness: Obstacles

The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles.

Advertising Agency: Clemenger BBDO Adelaide, Australia
Creative Director: Greg Knagge
Art Directors: Geoff Robertson, Paul Stratton
Copywriter: Matt O’Grady
Agency Producer: Jules Callen
Account Managers: John McLaren, Bryce Coombe, Tim Pearce, Courtney Stables
Director: Phil Meatcham
Aired: October 2009

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25 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Micky Doohan!! Woot, I love this commercial! I'm a big fan of MotoGP and motorrider safety on the circuit AND road.

Alami's picture
Alami
46 pencils

Good job...

picopalqlea's picture
picopalqlea
999 pencils

very well done boys!!!

Guest's picture
Guest

Absolutely great! This social commercial goes straight to the point. I loveeeee it

Guest's picture
Guest

Oh Mickey Fuckin' Doohan!!!

sirvan's picture
sirvan
29870 pencils

Simple concept. Even if you don't realize it at first, that those objects aren't supposed to be on the track.

+++

"I love some things, and don't love some other things."

ralphhasenohr's picture
ralphhasenohr
44 pencils

very very very simple, but good idea.

maybe, less colorful could have been a better look

(i love fast motorcycles and watch every race.)

ralphhasenohr's picture
ralphhasenohr
44 pencils

very very very simple, but good idea.

maybe, less colorful could have been a better look

(i love fast motorcycles and watch every race.)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Love it.

Absolutely fantastic!

WillyLatasa's picture
WillyLatasa
616 pencils

Great idea!

"Bright ideas bring better results"

F.Abboud's picture
F.Abboud
218 pencils

Indeed very creative approach! Well done BBDO

opposite of u's picture
opposite of u
301 pencils

straight to the point.....

Guest's picture
Guest

ingenious campaigns are simple.
this one used stockphotage and some editing to get the message communicated.

the idea is straight forward, the execution didnt cost much and the rating is 9/10.

great job folks!

Corbeen's picture
Corbeen
1070 pencils

yoo Bravooo! very NICE! very f..ng nice. congrats.

Prof's picture
Prof
1453 pencils

yup congrats

Quite really.

Rabubi's picture
Rabubi
560 pencils

Amazing.

Guest's picture
Guest

Maravilloso. Congratulations.

Guest's picture
Guest

clap clap clap

royschellekens's picture
royschellekens
390 pencils

Simple but very confronting. Does exactly what it should do!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

mcfly's picture
mcfly
50 pencils

Works.

Seems to be done 'by bikers for bikers'.

Bravo.

Guest's picture
Guest

good job

Guest's picture
Guest

I think it's a great ad - and gets the point across.

One small point - I notice they don't show hazards like road signs or 'cheese-cutter' barrier wires that could be made safer for motorcyclists!

Guest's picture
Guest

Excellent!
It actually hurts in my guts to watch the guy slide towards the concrete bench.

swamijivanutsav's picture
swamijivanutsav
122 pencils

lovely

mylvinsales's picture
mylvinsales
4 pencils

Very well done! I hope I will see this again sooner or later. Or maybe often as you still do it for everyone.

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