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Promotion Department of City Warsaw: A mate from the past, 1944 Live

Advertising agency: San Markos Warsaw, Poland
Creative Directors: Michał Berger, Tomasz Chojnacki
Art Director: Michał Berger
Copywriter: Agata Grosicka („Sosna”), Artur Klimek („Kostek”)
Director: Bastien Loiseau-Majewski
Others: Katarzyna Borkowicz, Maria Gadomska („Romka”), Wojciech Albiński, Norbert Kilen, Janek Kiraga

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15 comments

daniel ieraci's picture
daniel ieraci
333 pencils

The whole 'fictitious character profiles' thing is nothing new but I felt it worked really well in this piece. Well done.

kgeiger's picture
kgeiger
7058 pencils

Agreed. In this instance it works very nicely.
I'm just wondering how the initial message of the two character's existence was spread?... As the PR seems to be defacto...

everartz's picture
everartz
7611 pencils

i dont know why didnt they use naszaklasa.pl this is the real polish facebook!

| Everartz |

Guest's picture
Guest

facebook provides more possibilities and 'tools' than nasza klasa - such as 'wall', quizes and so on and so on

ingenious idea
excellent execution

Guest's picture
Guest

Agreed. This could have never been executed on naszaklasa.pl - this is really a photobook more than anything else. Lacks community tools.

Guest's picture
Guest

Like it!

Guest's picture
Guest

Une experience touchante avec une impacte internationale. Enfin on s'interesse a cet evenement de la deuxieme guerre mondiale. Merci

Guest's picture
Guest

Excellent and unique. This is the present of the comminication already !

Guest's picture
Guest

excellenet job, great interactive hostory lesson

Guest's picture
Guest

One of a kind and breaking through...I am jelous it is not my idea :-))

Guest's picture
Guest

Cannes Lions level

Guest's picture
Guest

maybe... next year ;)

santomas's picture
santomas
6 pencils

Thanks for your opinion and such a good ratings :)

Guest's picture
Guest

Polska!

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