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Canal+: The Wardrobe

With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade.

By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”.

CANAL+ advertising, created by the advertising agency BETC Euro RSCG, also demonstrates this cinematographic quality. To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. The film unites quality, humour, originality and a touch of impertinence inherent to the brand’s communications: “Never underestimate the power of a great story”.

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Eric Astorgue, Julien Schmitt (assistant)
Copywriter: Jean-Christophe Royer
TV Producer: Isabelle Ménard
Photography Director: Joost van Gelder
Editor: Jono Griffith
Director: Matthijs van Heijningen
Production Company: Soixante Quinze
Sound: KOUZ Production
Post-production: MIKROS Image
Published: September 2009

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33 comments

Guest's picture
Guest

Amazing!!!

Prof's picture
Prof
1453 pencils

hehehehehe

Quite really.

Guest's picture
Guest

génial.

Guest's picture
Guest

hohohohoho

bompa's picture
bompa
318 pencils

Brilliant, I really like it. Well done guys

Guest's picture
Guest

Really amazing ad, love it!

Guest's picture
Guest

lol love it!

Guest's picture
Guest

very funny, hahahaha

sgre2504's picture
sgre2504
137 pencils

great, brilliant idea!

maashookshee's picture
maashookshee
414 pencils

Idea not new .. full respect for the execution and the acting

Guest's picture
Guest

so where have this idea been done before?
I thought it was brilliant!

Guest's picture
Guest

here comes the lion.....once again it will stay in France

opposite of u's picture
opposite of u
301 pencils

Hello Cannes, this is Paris, do U have any Lions left for us....

Guest's picture
Guest

perfect

Brainsugar's picture
Brainsugar
1586 pencils

Bof.

Je décoooooooooone!

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

Just fantastic

Guest's picture
Guest

10/10 muy bueno,great

hagemony's picture
hagemony
335 pencils

great & entertaining

Guest's picture
Guest

Nice... Canal + are becoming creatives???? ...or the agency as a new DC ?

Guest's picture
Guest

Cannes for sure

Rou's picture
Rou
12 pencils

The story is funny,but```I can't understand the precise value of it```
What's the product??where is it?
I'm sorry````but```my English is very poor````

Ah````My English is poor````

fcdm's picture
fcdm
40 pencils

just superb!!!!

fcdm's picture
fcdm
40 pencils

just superb!!!!

Guest's picture
Guest

JAJAJAJJA GENIAL

Guest's picture
Guest

good one

Guest's picture
Guest

Good idea but bit far fetched that the husband fell for it. I get the point that the husband falling for the story was the premise of the ad but for god's sake there are clothes inside the cupboard!!! Wodn't the guy be noticed when they (the couple) hung their clothes in????

Guest's picture
Guest

Buenísimo!

sevi's picture
sevi
12 pencils

really a good storyteller

Notorious's picture
Notorious
631 pencils

C'MON PEOPLE
HOW did the tree get cut so clean after they run the saw in only the bottom of it?!!

outsmart me, if you can

rhubarbcubed's picture
rhubarbcubed
12 pencils

Hilarious!

rpawaskar's picture
rpawaskar
18 pencils

simply gr8888888888888888888

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

AMAZING

swamijivanutsav's picture
swamijivanutsav
122 pencils

Lovely. truly deserves the award

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