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Volkswagen BlueMotion: Stairs

Check out the site too: http://www.rolighetsteorin.se/en/

Advertising Agency: DDB Stockholm, Sweden
Copywriter: Martin Lundgren
Art Director: Simon Higby
Account director: Martin Larsson
Creative Director: Andreas Dahlqvist
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth

40 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Awesome idea

Guest's picture
Guest

A truly awsome campaign.

Guest's picture
Guest

Brilliant

mikeelrapido's picture
mikeelrapido
1929 pencils

Great one!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

matushacker's picture
matushacker
45 pencils

WOW!!!

everartz's picture
everartz
7611 pencils

clap clap clap clap.... big applause!
thumbs up!!!

| Everartz |

LeeHarvey's picture
LeeHarvey
3045 pencils

Funtastic!

varghesekishor's picture
varghesekishor
2 pencils

It was done in 2008 by Creativeland Asia as part of 'Fit Not Fat' - the anti-obesity campaign. Any way it's a better execution. You can watch the Fit Not Fat video at http://www.youtube.com/watch?v=W_XaIyQ7a-0

Guest's picture
Guest

Thats just put up on youtube.

Guest's picture
Guest

Great! lovet it

Guest's picture
Guest

Love this whole camaign.

Guest's picture
Guest

Bet it took more energy to power the stairs then the escalator....

Juan Cabral's picture
Juan Cabral
709 pencils

Yeah! Finally a 10!

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Love this camaign!

bompa's picture
bompa
318 pencils

Thumbs up. Just Great

Guest's picture
Guest

One word for this. Genius.

Guest's picture
Guest

I just love this campaign and its different pieces. Pesonally i think the bin is the best!

Guest's picture
Guest

fun, but what does it say about the product?

Guest's picture
Guest

Wow wow and wow. Great execuation, but what a massive idea for a huge client. Its just such a wonderful insight. Can't wait for more to come.

Guest's picture
Guest

Bravo!!!!

Guest's picture
Guest

brillant

Blueprint's picture
Blueprint
94 pencils

this is hot

Guest's picture
Guest

I love the fact that they does experiments on behaviour. I heard of this camaign from five or six friens before i saw it myself. Its becoming a movement. Love the bin the most i think and looking forward to the next one!

Guest's picture
Guest

I love the name of the planner!

Guest's picture
Guest

total genius. Have fun, save the world. Who would argue with that?

Guest's picture
Guest

This camaign is huge!

Guest's picture
Guest

just gets bigger and bigger! can't wait for the new film!

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Excellent. Unique. Great. and on..

pam_zor's picture
pam_zor
21 pencils

fantastic

Guest's picture
Guest

and the most important it's viral!

Zuluzebracrossing's picture
Zuluzebracrossing
16 pencils

Overrated but still good idea.

Guest's picture
Guest

Really smart campaign!

Guest's picture
Guest

thats great.

Check the new project on youtube - Instrumentube

www.youtube.com/instrumentube

Guest's picture
Guest

Supperrbbb!!!! :)

Guest's picture
Guest

supperbbbb!!!!

chandrajeet.thampurankandy's picture
chandrajeet.tha...
4 pencils

Supperrbbb!!!

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

2 thumbs up !

tanvir

steven zhong's picture
steven zhong
5 pencils

Can not download.why?Crying

ija4ok's picture
ija4ok
114 pencils

Suppeerrr!

rohit_bharati's picture
rohit_bharati
75 pencils

very good execution

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