Vespa: Hated
Our ride.
Advertising Agency: Saatchi & Saatchi Manila, The Philippines
Creative Directors: Andrew Petch
Art Directors: Andrew Petch
Copywriters: Andrew Petch, Bogey Banardo
Producers: Dennis Obien, Ruel Arnedo
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40 comments
Supeeeeeeeeeeeeeeeeeeeer.
dont like longcopy, but this series really catches the vespa feeling;)
very good
It's simply beautiful. Great, catches experience.
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Great. That one is best.
Great. That one is best
Ads like this are the reason I wanted to become a copywriter.
This is my favorite of the series.
HA! great job
superb.
lovely campaign. some good, some not that good. but overall - nicery!
Sounds like a must-dump-bitch to me. Funny copy tho!
good to see copywriters still proving that the ideator-art guy
is not just enuf.
BRAVO!
they showed me a picture & i laughed
dignity has never been photographed
This is absolutly wonderful. Well executed, well crafted and beautifully simple.
i LIKE IT VERY MUCH!
By turns fun, touching and genuinely inspiring.
Well written. Really captures the essence of the Vespa brand. Well done.
http://dearadvertisin.blogspot.com/
jajaja muy bueno...el arte igual pudo ser mejorcito, no sé...
Chief Creative Director Nexus BBDO
what s the product?
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
fine work dood
good work
charming and great campaign!!
Yeah, I like it. Maybe that final line 'she held me all the way home' could have been pushed a bit further but I love the set up and the thinking behind the pay-off.
more love to vespa!!!
This is a really nice series of adverts. Good job!
awwww
these are beautifully written and designed.
excellent work.
Love the ad... hate the font.
ideas....30 minutes nahi toh free.
GOOD
good one tony!
yeaaaaaaah!
dump the moody cow!
She hated the ads that never was.
Loved the expression!
Great copy. Art direction could be improved, a lot.
great the way it is
nyaha! well she has no choice right?! hahahaha. Never a fan of longcopy myself but i have to say this got me reading. Oh.. if you want chicks to hug you all the WAY home.. I recommend a Ducati. hahaha
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
one more time... delivered successfully
well done
ahhh,... so fuckin`great! a damn good reason to be a copywriter.
This ad is the definition of great copy.
great and more...