Vespa: Hated

Our ride.

Advertising Agency: Saatchi & Saatchi Manila, The Philippines
Creative Directors: Andrew Petch
Art Directors: Andrew Petch
Copywriters: Andrew Petch, Bogey Banardo
Producers: Dennis Obien, Ruel Arnedo

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40 comments

lakshmi narasimha murthy's picture
lakshmi narasim...
66 pencils

Supeeeeeeeeeeeeeeeeeeeer.

dsklan's picture
dsklan
1927 pencils

dont like longcopy, but this series really catches the vespa feeling;)
very good

mikeelrapido's picture
mikeelrapido
1929 pencils

It's simply beautiful. Great, catches experience.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

Great. That one is best.

Guest's picture
Guest

Great. That one is best

halfmanhalfidea's picture
halfmanhalfidea
30 pencils

Ads like this are the reason I wanted to become a copywriter.

This is my favorite of the series.

Wordnerd's picture
Wordnerd
6662 pencils

HA! great job

Guest's picture
Guest

superb.

Guest's picture
Guest

lovely campaign. some good, some not that good. but overall - nicery!

LeeHarvey's picture
LeeHarvey
3045 pencils

Sounds like a must-dump-bitch to me. Funny copy tho!

tirthomitro's picture
tirthomitro
2720 pencils

good to see copywriters still proving that the ideator-art guy
is not just enuf.
BRAVO!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

This is absolutly wonderful. Well executed, well crafted and beautifully simple.

silvi's picture
silvi
4172 pencils

i LIKE IT VERY MUCH!

Reality Check's picture
Reality Check
1793 pencils

By turns fun, touching and genuinely inspiring.

Guest's picture
Guest

Well written. Really captures the essence of the Vespa brand. Well done.

http://dearadvertisin.blogspot.com/

Javier Ramírez's picture
Javier Ramírez
1245 pencils

jajaja muy bueno...el arte igual pudo ser mejorcito, no sé...

Chief Creative Director Nexus BBDO

funky_frogii's picture
funky_frogii
2538 pencils

what s the product?

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

fine work dood

KESHAV's picture
KESHAV
149 pencils

good work

chozaghi's picture
chozaghi
6 pencils

charming and great campaign!!

Guest's picture
Guest

Yeah, I like it. Maybe that final line 'she held me all the way home' could have been pushed a bit further but I love the set up and the thinking behind the pay-off.

Guest's picture
Guest

more love to vespa!!!

kgeiger's picture
kgeiger
7058 pencils

This is a really nice series of adverts. Good job!

jem's picture
jem
20 pencils

awwww

Guest's picture
Guest

these are beautifully written and designed.

excellent work.

kalpesh78's picture
kalpesh78
2580 pencils

Love the ad... hate the font.

ideas....30 minutes nahi toh free.

sridharkmuthu's picture
sridharkmuthu
9 pencils

GOOD

Guest's picture
Guest

good one tony!

suma's picture
suma
54 pencils

yeaaaaaaah!

Guest's picture
Guest

dump the moody cow!

SkaBitchy's picture
SkaBitchy
12 pencils

She hated the ads that never was.

Guest's picture
Guest

Loved the expression!

Guest's picture
Guest

Great copy. Art direction could be improved, a lot.

Guest's picture
Guest

great the way it is

Migzter13's picture
Migzter13
973 pencils

nyaha! well she has no choice right?! hahahaha. Never a fan of longcopy myself but i have to say this got me reading. Oh.. if you want chicks to hug you all the WAY home.. I recommend a Ducati. hahaha

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

GMAN's picture
GMAN
336 pencils

one more time... delivered successfully

kagzmainah's picture
kagzmainah
631 pencils

well done

ralphstieber's picture
ralphstieber
136 pencils

ahhh,... so fuckin`great! a damn good reason to be a copywriter.

somecopywriter's picture
somecopywriter
1098 pencils

This ad is the definition of great copy.

keaton's picture
keaton
38 pencils

great and more...

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