LA Bicycle: Folding bike
Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Copywriter: Jutatip Praditgate
Art Directors: Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Somchai Dejnarongpitak
Illustrator: Surachai Puthikulangkura / Illusion
Photographers: Srimongkol Phachonkaew / Illusion, Suttisak Disthasongchan / Kakeehnung
50 Comments
Brilliant!
simple & great.
shouldnt the bike fold up step by step on each paper segment?
GOLD
10 out of 10 Well done guys!
www.praxisadvertising.com
I agree, this is masterpiece!
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Increíble. Congratulations Thailand!
che, no lo entendi.......nose ni de que es
me lo podrias explicar?
I agree that this is good but 10/10 good? Maybe I don't appreciate it as much as I should
http://dearadvertisin.blogspot.com/
brilliant, brilliant, brilliant
Four art directors?
two creative directors?
Who's riding who's nuts here.
whatever. Great job!!!
the guest above must understand that when an
idea is as good as this one, everybody ensures
their names in the credits.
applauds have also taken a hit with the recession...
so why not milk the most of whatever's there.
they showed me a picture & i laughed
dignity has never been photographed
Awesome!!
dont understand why there are so many steps....explain pls
is it a flyer? or a poster?
gr8 ad
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ORIGAMI
Cool beans!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
That's excellent, guys, congrats to you all!!!!!!!!!!!
See you at road...
hehe, great vehicle! Both ways ;)
.: look for the green giant on the label :.
Very strong idea,Simple exection.
great ad!
Awesome!!
fantastic idea good execution
ok seriously now... are all the above posters from this agency or did i miss a crucial ultra-creative part of this ad. to me its "humm what else folds...AHA!". its okay-ish, but im not even close to be blown away by this one...
Quite really.
thumbs up!
one should not take life so seriously - as one will not come out of it alive.
Great stuff !
great great great. best thing all week.
It's great, very Simple and clever...
unexpensive, clever, funny. in other words, gold.
very clever
bvital
This is really an eye-catching visual. I am going to get me one of those bikes... pronto!
simplify and smart..love it
Is there somebody who could explain what it means really? Ok, It's a folded bike on a folded sheet of paper...so, what's the big deal?
Wow. Such acclaim!
I wonder if any of the people proclaiming it brilliant understand it enough to answer some obvious questions:
What medium is this? Are we looking at a huge billboard? Or a mailer that folded down to something the size of a postage stamp? Is it a newspaper ad? Or a folded magazine insert?
Are the folds real? Or photographed and printed? Is it seen as is? Or experienced as it is folded out?
It is not possible to tell from the picture. But it would make a big difference to how it is perceived by readers.
Just personally I would not be prepared to crown it as 'brilliant' before I understood what it is or how it works.
this idea is too literal, 'fold', no good.
I agree with you. Why are you guys so excited with a so simple and literal idea ?
i wonder what would david ogilvy say to this ad?
Could have worked better as a DM.
http://www.immb.info
INCREDIBLE IDEA THEY`VE FOUND
Simple but Simpler.
It's just a folding bike huh? What 's the LA bike unique proposition?
No, not that good guys.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
great . Goes stright across the mind - atul
winner!! great work Jutatip Praditgate
Winner!! it's a DM trust me. congrats Jutatip Praditgate.
Intelligent ads are the need of the hour.
seriously amazing!
Liked it
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~ Quite obviously, I have gathered no moss ! ~
good
I'm still trying to figure out why i should buy this folding bike.
good nt bad.........
BRAVO!!!!!
brilliant, brilliant, brilliant brilliant, brilliant, brilliant brilliant, brilliant, brilliant brilliant, brilliant, brilliant do more
Chaminda Rathnayake