McDonald's: Nights

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Advertising Agency: TBWA\Thailand, Bangkok, Thailand

Executive Creative Director: Veradis Vinyaratn

Creative Director: Tarakorn Kamolprempiyakul

Art Directors: Kanon Umpornsirirat
Copywriter: Krisorn Srisai

Account Managers: Chatthip Bhamarasuta, Krittima Chantharapraphap

Account Supervisor: Pavinee Visedsubphisan

Producer: Jarunee Tongsa

Photographers: Kanon Umpornsirirat, Chalotorn Nuanthong

Account Executives: Kanitta Summachaiyanun, Methawarin Rattiwat

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35 comments

Guest's picture
Guest

Brilliant.

mikeelrapido's picture
mikeelrapido
1929 pencils

Great job for McD.

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silvi's picture
silvi
4172 pencils

Wait. But it´s close or open?

Guest's picture
Guest

How can you communicate that you're open 24h when YOU ARE CLOSED?
Hu? i like the idea but it's just wrong

Guest's picture
Guest

The restaurant that is closed isn't McDonalds

bknowlden's picture
bknowlden
3647 pencils

Smart.

tirthomitro's picture
tirthomitro
2696 pencils

a little too far-fetched!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

It is not a McDonald's... Its another restaurant advertising McD

Guest's picture
Guest

great, but a fake for sure. which restaurant would let advertise their enemy at their own door? no one.

Guest's picture
Guest

exactly. yes, on cosmetic store. yes, on jewellery store. yes, on bowling arena. yes, on internet cafe.

but on another restaurant? gimme a break!

fake imho.

kgeiger's picture
kgeiger
6843 pencils

I have no idea what the competitive situation is like in Thailand, but I agree that this would never work as described in my neck of the woods.

clubjas's picture
clubjas
230 pencils

awesome idea,
but good that other restaurants agree to this.

innovative promotional giveaways - www.jasgift.com

Guest's picture
Guest

Come on who would a competitors advert on their door???

gonndo's picture
gonndo
1092 pencils

Great idea, me liked it a lot!!!!!!!!!!!!!!!!!!!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Phics's picture
Phics
93 pencils

it's nice. But to be more effective you must tell me where can I find the next McDonald's.

Guest's picture
Guest

coughFAKEcough

Guest's picture
Guest

its not fake....i have seen it since i live in thailand....most of them are in siam square in the city centre....they dont open 24/7 anyway and the products are different.....and they get extra money for advertising it for mc....why would they not do it???

Guest's picture
Guest

This is F*&^ing AWSOME. I wish I had thought of it.

opposite of u's picture
opposite of u
301 pencils

absolutely new and fresh idea. congrats

Guest's picture
Guest

this is greatttttttttttttttttttttttttttttttttttttttttttt

corkscrewkibitzer's picture
corkscrewkibitzer
76 pencils

BRILLIANT

Guest's picture
Guest

it says open 24hrs, yet the store closes behind the fake image?
come on~! give me a break

Guest's picture
Guest
Guest's picture
Guest

oh please, tbwa

Guest's picture
Guest

Come on
Some of restaurant open in the morning,not at night
Why they not agree to get the money from Mc?
The idea is open 24 Hours,When you go to eat at night and the resaurant is close ,so the see the idea and go to Mc....

Guest's picture
Guest

I Love it

Juan Cabral's picture
Juan Cabral
709 pencils

Nice.

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And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

would be just an awesome guerilla campain! imagine that on a closed down Burger King :D

Guest's picture
Guest

nice try, but confusing. Someone will walk by see a sign for Thai Noodles, but then see an image of Mc Donalds underneath. First thought is probably, "Oh, they changed this to a freaking Mc Donalds. How sad, I liked those noodles! Damn American companies."

haha

rolling.stone's picture
rolling.stone
2740 pencils

Good ambient

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Guest's picture
Guest

great yaar.........

Guest's picture
Guest

greaaaaaaatttttttt

Guest's picture
Guest

great & fresh idea

congrats

Guest's picture
Guest

Very good

Guest's picture
Guest

I'm quite believing those that give this a bad rating aren't really understanding that it's other restaurants being used as media.

It's been commented real, it's not a ghost, it's quite brilliant.

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