DHL: Page

International courier service express delivery guaranteed.

Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Art directors: Richard Zhou, Yoga Yu, Apple Lee, Yao Qiangang
Copywriter: Chen Rui
Photographer: Zhu Wenhui
Published: April 2007

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72 comments

Guest's picture
Guest

wow!!!!

Guest's picture
Guest

I Like it, don´t mind if some of you will say it´s been done, bla, bla, bla, bla... Good idea, nice execution!

Zeus's picture
Zeus
912 pencils

good work!!! very cool

Guest's picture
Guest

lovely...OnM, india did this idea for an NGO last to last year. But this also rocks.

Guest's picture
Guest

Don't know if it's good or bad, but it looks like a "Wish you were here" Pink Floyd Album cover rip off to me. Or maybe it's an homage. Tough to say.

Guest's picture
Guest

Yes, it does look very much alike.

Guest's picture
Guest

Done.

Guest's picture
Guest

Done comment: DONE!!!!!!

Guest's picture
Guest

cool

tirthomitro's picture
tirthomitro
2720 pencils

like, kick"f@#%&*g"ass!!! seriously kick"f@#%&*g"ass!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

it should have been NewYork on the other side or some location a little different. Just looks like the same place. but overall sweet idea

saidukaringa's picture
saidukaringa
273 pencils

Can you explain again ..... about flipping the DHL logo
if you just print it will look different on white background..... so g me to print 100,000 pcs

Very Nice Idea

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

CC3's picture
CC3
734 pencils

Very nice, great demonstration of service

---------------------
Good is the enemy of great.

Wordnerd's picture
Wordnerd
6662 pencils

nice but veeery expensive for a print ad (2 full ad pages plus one extra pvc page printed on both sides... wow). hate me, but an idea that expensive isn't that good

Guest's picture
Guest

Shot! Good One!

Reality Check's picture
Reality Check
1793 pencils

Look up "brilliant" in the dictionary, and this ad should be pictured on the page.

Emanresu's picture
Emanresu
2150 pencils

They took the idea that a few other delivery services had used with the image of an open box and people exchanging an object rather quickly. However, Shanghai J&J Advertising Co. seems to have taken it a step further. Great work.

silvi's picture
silvi
4172 pencils

Creo que las dos fotos deberían haberse tomado en locaciones que representen dos lugares alejados del mundo. dos países diferentes. Así hubiera reforzado la idea de Internacional.

Guest's picture
Guest

holy shit... from the thumbnail thought it was the cover for pink floyd's wish you were here... anyways...
AMAZING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

G¨B's picture
G¨B
97 pencils

100% Effective.

Guest's picture
Guest

I always enjoy a print ad that uses the medium in such a unique way.

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

excellent!

arslan722's picture
arslan722
81 pencils

9.5/10

Guest's picture
Guest

great ad. photos look great and the message is very easy to understand. the only thing that makes it loose points for me is how expensive it would be to print. but well done! nice work.

pabloaotw's picture
pabloaotw
235 pencils

As good as expensive.

Guest's picture
Guest

nice ad

Guest's picture
Guest

very very nice!!! an award winner for sure, but i don´t like the copy...

Guest's picture
Guest

nice

picntype's picture
picntype
147 pencils

Nice one. simple.. great!

funky_frogii's picture
funky_frogii
2538 pencils

wonderful...........................loving it

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

alexander_bickov's picture
alexander_bickov
3279 pencils

Very impressive

just write's picture
just write
653 pencils

Super cool..... brilliant... what an amazing idea... good execution...

Davosk's picture
Davosk
4833 pencils

To book media like this in the first place, the idea has to be worth it. Luckily it's worth it. Nice stuff.
The talent are stiff just like the Pink Floyd cover.

premc's picture
premc
917 pencils

Fantastic !! Like it !!
8/10

radical

elyoshiro's picture
elyoshiro
545 pencils

Hecho, es la misma idea de algo que ganó cannes hace años, no recuerdo si fue en el 2006 o 2005,
era un niño durmiendo en la calle, al voltear la página el niño quedaba sobre una cama.

Lo siento. pero es lo mismo.

elyoshiro's picture
elyoshiro
545 pencils

Hecho, es algo parecido ganó cannes hace años, no recuerdo si fue en el 2006 o 2005,
era un niño durmiendo en la calle, al voltear la página el niño quedaba sobre una cama.

Lo siento. pero es lo mismo.

Guest's picture
Guest

vos segui retocando tus payasos yoshiro, no hay que ser envidioso por no tener buenas ideas

firebug's picture
firebug
1117 pencils
shwet's picture
shwet
103 pencils

i just loved it........................i wll 2 buy d magzn for dat ad..............

shweta

Guest's picture
Guest

WowWowWowWowWowWowWowWowWowWowWowWow

Spider's picture
Spider
289 pencils

I dont have the link, sorry to all, but it was done, exactly the same for a NGO, in which you could see a little boy on one room and turning the page, with your help in another room much nicer.

Sorry but done... this is something for Joe!.

rolling.stone's picture
rolling.stone
2740 pencils

good idea

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

WOWOWOW
Super great

Guest's picture
Guest

It is so simple but effective about dhl focus on both sides. Sender and recipient. Great ad

Guest's picture
Guest

ffs its simple and its awsome.

Rooster's picture
Rooster
111 pencils

Great work!

Guest's picture
Guest

Awesome simple & Great idea

H. Fernández's picture
H. Fernández
192 pencils

Great use of media,

love it!

Guest's picture
Guest

jus amazing !!!

Juan Cabral's picture
Juan Cabral
709 pencils

Seen it...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

nice.

blueturtles's picture
blueturtles
235 pencils

perfect. seems right on the brief.

and to all the comments who say they've seen it -- sure it's been done for other brands, but this brand fits the concept perfectly.

and to the dude that says he doesn't like it because it's expensive -- why are you judging it by that? quit hating. would so hate to have you as a boss (if you're even in advertising).

Guest's picture
Guest

such a good work, really ....

ManojMaani.com's picture
ManojMaani.com
121 pencils

good

Guest's picture
Guest

good job

Guest's picture
Guest

brilllllllllllllllllient................... boss..... tooooo gooooodd

ttfall's picture
ttfall
22 pencils

Brilliant idea!!!!

Guest's picture
Guest
Guest's picture
Guest

The same idea twice..by students.

youngcreatives.com/sweden/work/7QDLCE

youngcreatives.com/sweden/work/JYR6EM

Still good tho.

Guest's picture
Guest

Brilliant!

Guest's picture
Guest

顶!

Guest's picture
Guest

There's a long debate on this scam ad, as DHL never assigned J&J agency in China. Moreover, it's totally odd to have English as a language in the suspected ad, as for Chinese audiences, it's obviously Chinese language. Check out the original (or should we say, the legit) work from Ogilvy & Mather Peking in the following link.

http://adquan.com/article.php?id=3581

Guest's picture
Guest

Adoption ad by Ogilvy Mumbai

Guest's picture
Guest

Great!

Guest's picture
Guest

supurb !!!!

Guest's picture
Guest

How cool it is !!

Guest's picture
Guest

very innovative.. job well done..

Creative Criminals's picture
Creative Criminals
54 pencils

so simple and so effective!

http://www.creativecriminals.com

Nick-X's picture
Nick-X
22 pencils

best, it's effective!

puppiepoppy's picture
puppiepoppy
1636 pencils

I saw this as well, I think that's the piece from Ogilvy Beijing. Just came across this...

http://www.notcot.org/post/29015/

Sdb's picture
Sdb
1364 pencils

Lovely idea..

dee_art-o's picture
dee_art-o
109 pencils

brilliant idea and execution.. love it! great job

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