Guinness: Pool cue

Advertising Agency: Tank, Chicago, USA
Art Directors: Neal White
Copywriters: Neal White
Photographer: Kelly Stephens

56 comments

Honest Dave's picture
Honest Dave
233 pencils

Ha! This is funny. I love seeing stuff like this. My only gripe is that the tip would be blue at the end, not white, but people would still get it and I think they would like it.

Guest's picture
Guest

Nice idea, but practically you will have a beer with blue foam within1 minute of the first person using this cue. So I don't really buy it.

Ad_Man's picture
Ad_Man
828 pencils

So? It doesn't even have a concept.
I'm sure it is what people need, more advertising.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

Ad-Man : cute coment from a guy called Ad_Man :)

Ad_Man's picture
Ad_Man
828 pencils

People don't need advertising in toilet paper. This is advertising just because you can advertise there. People don't need more of this stuff. Let's make advertising memorable, funny; something attached to a real concept, something that has an idea behind it.
This may be qualified as good just because it wasn't used before, but think about it, there are a few more ways to advertise the guiness icon in this lousy way. This is far from good. Maybe in 1980 it was.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

p.syche's picture
p.syche
267 pencils

this is an ambient ad, so all it's got to do is be in a place you wouldn't expect to find an ad.

the fact that "People don't need more of this stuff" raises a question about the utility of advertising and its omnipresence. but since you participate in discussion on this site, i suppose you like advertising.

nyzz's picture
nyzz
84 pencils

the concept of the Guinness beer is well known, it's their symbol, the black lager and the white foam, it's like a signature, watch all the previous campaigns and you'll catch this one...very cool idea...

Ad_Man's picture
Ad_Man
828 pencils

Not. The concept is good things come to those who wait.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

So f;ing what?

I'm playing pool, in the pub, see the guiness thing think 'oooh that's clever' then order a pint.

Pull the carrot out man...

Jack79's picture
Jack79
38 pencils

Awesome!

Guest's picture
Guest

Very cool. Unlike other previous executions, I could actually see this in the place I plan on drinking a Guinness. Nice, now I want a Guinness.

Jack79's picture
Jack79
38 pencils

Ad_Man, you do realize that this is a ad site, right?

leepo's picture
leepo
5 pencils

What a super simple idea for Guinness. I absolutely love this idea and execution. Wish I had done this.

Guest's picture
Guest

Looove it

Gorilla Lover's picture
Gorilla Lover
84 pencils

Unlike most of the "this looks like a glass of Guinness" stuff. This placement has reason and purpose. Well done.

sirvan's picture
sirvan
29870 pencils

Gah. Another one? Jeesh.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Eh, it's okay. No one would notice it there.

Guest's picture
Guest

Anyone notice that the felt on the table is worn?

AmOgodzzz's picture
AmOgodzzz
826 pencils

Very cool. Brilliant use of environment. And I love when stuff like this is subtle.

Guest's picture
Guest

It's supposed to be subtle. Geez, the people who would notice it are the people who are playing pool.

Someone asked: Anyone notice that the felt on the table is worn? What does that have to do with a pool cue? Guinness didn't make the pool table.

alexander_bickov's picture
alexander_bickov
3279 pencils

He! :) Very funny nad effective idea

Dev Kumar's picture
Dev Kumar
834 pencils

Brilliant...

Ridder's picture
Ridder
12 pencils

Sick! Where can i one?

premc's picture
premc
917 pencils

simple-powerful
8/10

radical

Guest's picture
Guest

Someone wrote: Anyone notice that the felt on the table is worn?

Now, what in the world does that have to do with the pool cue? Its an non-traditional ad that has nothing to do with the table. Wow.

reactor's picture
reactor
294 pencils

Now that is fresh to the core

Reactor

Guest's picture
Guest

Ad_Man | Fri, 2009-09-04 13:20

People don't need advertising in toilet paper. This is advertising just because you can advertise there.

Um, since when has an ad ever been placed so brilliantly on a pool cue? It's called perfect placement. Sounds like you have some bitterness towards great ideas.

This ad is perfect.

Guest's picture
Guest

Looks like Ad-Man has a problem with great ideas. I wonder if Ad-Man works at Grey or Draftfcb.

A stranger abroad's picture
A stranger abroad
427 pencils

I wonder if next week we'll see this on black pencils with eraser tips? At least that way the 'product' won't be tipped with blue by the time the second punter sees it.

But yes, this is by far the best ad on a pool cue I have ever seen. I bet Mobius introduces a category for best ad on a pool cue for next year's show.

Guest's picture
Guest

This was actually done by Sheldon Melvin at the Savannah College of Art & Design in 2003 ... it's a rip off.

Guest's picture
Guest

Please provide proof of this ad.

Guest's picture
Guest

This was actually done by Sheldon Melvin at the Savannah College of Art & Design in 2003 ... it's a rip off.

Show proof of this claim.

Guest's picture
Guest

If this ad is a rip off why no link to Sheldon Melvins ad?

Guest's picture
Guest

Someone mentioned that this ad is a rip off. A rip off of what? Someone would have provided proof of this claim by now if it were a rip off. Oftentimes people accuse an ad of being a rip off just because an ad is placed somewhere or "looks" sort of like some other ad. I googled Sheldon Melvin and pool cue and Guinness and nothing came up. So, if people are going to accuse this ad of being a rip off please show us all the ad that has been ripped off. No one likes a liar you know.

Guest's picture
Guest

This ad is not a rip off of anyone or anything. The ad is terrific and it's sad that some people can't put their money where their mouth is and provide a link to the supposed ripped off ad.

Guest's picture
Guest

Sheldon Melvin graduated from SCAD in 2008. I went to school with him and have seen his portfolio. Sorry but he never did this ad or anything like it. Sounds like someone is trying to make trouble.

leepo's picture
leepo
5 pencils

If anyone believes this ad is a rip off would you please provide PROOF instead of accusations.

Jack79's picture
Jack79
38 pencils

This was actually done by Sheldon Melvin at the Savannah College of Art & Design in 2003 ... it's a rip off.

Is this Sheldon Melvin ad in any of the books? CA, One Show, CMYK, Graphis, Print, How or any other major awards show publication? If so I have not seen it.

sheldon melvin's picture
sheldon melvin
4 pencils

this is sheldon melvin.

i graduated from SCAD in 2007 and yes my brother sherrod melvin and i did this ad back in 2006.

They actually make pool stick toppers, which is what we used.
So these are environmental pieces that you would temporarily stick
over top of the pool stick tops while they hang on the rack.

So that when people would go to get their stick, there would appear
to be a row of Guinness' sitting on the bar. Guinness in Bars and pool halls. simple.

We never submitted to anything or any sites. We just came up with it and did it.
If you would like for me to show proof, then give me your email and i'll send it to you.

Guest's picture
Guest

This is getting out of hand.
Are you really Sheldon Melvin?
Or you just some jerk trying to start a new witch hunt.
Who are some of your professors that saw this work and can they validate that you and your buddy did this? If you can’t prove you did this then shut up and do something constructive.

Guest's picture
Guest

Sheldon Melvin, if you've never submitted your so-called "ripped off Guinness ad" then how could anyone rip your ad off if no one has ever seen it?

Bottom line: No one at TANK ripped anyone off.

Jack79's picture
Jack79
38 pencils

sheldon melvin, if your ad is not any any awards books or has not been seen by the ad community, then how could you think that TANK ripped off your ad?

Jack79's picture
Jack79
38 pencils

sheldon melvin, someone up top says this:

This was actually done by Sheldon Melvin at the Savannah College of Art & Design in 2003 ... it's a rip off.

You wrote this: i did this ad back in 2006.

Now, this is kind of interesting that someone claims to have seen this in 2003 but you claim that you did it in 2006.

sheldon melvin's picture
sheldon melvin
4 pencils

Jack 79

i want to be clear that i never said it was a "rip-off".
those are not my words. re-read my statement above.
Whoever said i did it in 2003 just got the date wrong.

i said my brother and i did this ad in college.
and gave you a brief explanation on how we came up with the idea.

you won't find it in any awards show books or online because i did it as a student.
and i never entered it into any student shows.

Someone else wrote that it was a rip-off. not me. and it's not a rip off. mine was done as a student. it's just the same idea done long before now.

i work at Goodby. go to the website and check for my name.
my brother works at Devito/Verdi. He won a silver one show pencil for his ad "Guinness Dart Board"
under Eric Silver when he was at BBDO NY. (2006 annual i believe)

congrats to these guys for coming up with the idea as well.

if you want to see it, go to josemarquezphotography.com and check it out there.

thanks. hope this clears things up.

Bob77's picture
Bob77
25 pencils

I work at TANK Communications and I can assure everyone that our Guinness ad was not a rip off of Mr. Melvin's student work. It's pure coincidence that this happened. These sort of things happen all of the time in advertising.

Guest's picture
Guest

Hi,

I actually think AdMan had some good points, he just made them a little aggressively.

Really, this is more a clever use of media and than an ad idea. And because it doesn't communicate an idea, it won't convert non-Guinness drinkers. It's a small and quite cute way to remind Guinness drinkers that the pub sells Guinness - nothing more.

If there was some relevance to the striking of the pool ball then perhaps this could stack up better as an idea. But there isn't.

So, clever use of media. But without an idea, I would be surprised if we see this in any of today's award annuals.

Guest's picture
Guest

Someone wrote: It's a small and quite cute way to remind Guinness drinkers that the pub sells Guinness - nothing more.

Uh, isn't that what the explanation under the ad said? It's supposed to be a simple way to remind pub goers to buy a Guinness. It's not a print ad so no, it's not supposed to reach a mass audience.

Yes, it's a smart use of media but it also shows Guinness in a new way. Me thinks someone is being a tool for the sake of being a tool.

This non-ad is a great idea.

Juan Cabral's picture
Juan Cabral
709 pencils

Hey, how could such an OK idea bring so many comments!

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

I'm sorry but, what's the point of this?
No message.

Guest's picture
Guest

Awesome idea!

Guest's picture
Guest

Sweeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeet idea!!!!!!!!!!!!!

Guest's picture
Guest

I think re-topping the cue runs the risk of making the game kind of messed. If the coating of the cue tip makes it hard to pull off a decent shot, players will be cursing the Guinness brand all night.

Then again, a lot of the time the cues in bars are ruined to begin with. Some people think it's funny to break the tips off, so nobody can use them.

Guest's picture
Guest

Someone wrote: I think re-topping the cue runs the risk of making the game kind of messed. If the coating of the cue tip makes it hard to pull off a decent shot, players will be cursing the Guinness brand all night.

Then again, a lot of the time the cues in bars are ruined to begin with. Some people think it's funny to break the tips off, so nobody can use them.

This person must make a great living as an account girl at Grey.

albertising's picture
albertising
17 pencils

Not a good one, not a bad one, just OK.

Knicknack's picture
Knicknack
20 pencils

Why so much ado about nothing?

Knicknack's picture
Knicknack
20 pencils

Why so much ado about nothing?
And why are there two copywriters mentioned? ... lol

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