TV3 / Transformers: Decepticons
To promote the premiere of Transformers on TV3, the billboard skin transformed into the symbol of the Decepticons, the feared villains in the movie.
Advertising Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creative Directors: Steve Cochran, Karl Fleet
Art Directors: Steve Hansen, Paul Kim
Copywriters: Paul Kim, Steve Hansen
Account Managers: Karla Fisher, Virginia Frankovich
Agency Producer: Phil Newman
Comments
A simple idea well thought through. I like this alot. Strong.
Nice.
This will transform into metal for sure *****!!!
Simple, but makes its point perfectly. All in all, fantastic!
Sweet Scam
What's scam about this? It's brilliant.
nice.
*wondering about the technology behind this (and how much was spent)*
I suspect the technology was a guy on a ladder. These 'specials' are often only done on one site, or perhaps one in Auckland and one in Wellington, so the costs are probably quite manageable.
I feel a lot of Ki about this, excellent!!!!!!!!!!!!!!!!!
See you at the road...