Pringles: Once you pop

Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar
Released: July 2009

33 comments

oh ssang's picture
oh ssang
21 pencils

: )

oh ssang's picture
oh ssang
21 pencils

I like this game

Guest's picture
Guest

LOL makes me laugh! Good1

Guest's picture
Guest

so funny. i really love that pringle face :D

TRICKY's picture
TRICKY
3950 pencils

cute

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

It would be better if the head stood still. Still nice though.

African_Matt's picture
African_Matt
48 pencils

I think the head does stand still. It appears to be a separate graphic printed on vinyl that's stuck onto glass with the conveyer panel underneath.

<>African_Element<>

Guest's picture
Guest

Just look better... Attractive idea.

PnT's picture
PnT
4 pencils

The head does indeed stay still. It's a sticker placed on the inside of the glass of the abri, that also answers your concerns African_Matt.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

jeje cool...but you can't do this in any country, it can get stolen. (Speaking the one where sewer covers are stolen).jeje
I like this guys.

tirthomitro's picture
tirthomitro
2764 pencils

i'm seriously at sea. will anyone explain the ad to me.
pleez??

they showed me a picture & i laughed
dignity has never been photographed

Emanresu's picture
Emanresu
2150 pencils

The concept is based around the pacman video game. The concept of the character comes from the Japanese writing for the word "mouth." What pacman does is basically eats a row of dots while following the path of a maze—he doesn't stop until he runs into a ghost. Another small note is that there is no other way to stop pacman unless you were to hit a wall or pause the game.

In this ambient media, Julius Pringles (the Pringles mascot) is in the place of pacman and excluding ghosts gives those familiar with pacman the idea that the mascot will constantly scroll vertically eating Pringles.

freakart's picture
freakart
534 pencils

pacman is really popular these days, but the ad is good, as the ad changes makeing the illusion of gameing action

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Raf-vp's picture
Raf-vp
48 pencils

Nice and neat execution!

gon_enelcamino's picture
gon_enelcamino
838 pencils

it's so fake that they used the same background picture for both examples

LeeHarvey's picture
LeeHarvey
3045 pencils

Damn right Gon! 'Released july 2009' my ass! This never ran and never will....

Guest's picture
Guest

maybe not, but the idea is very catchy :). Good job!

Guest's picture
Guest

Who gives a damn?! I think Pringles should use this. The combination of Pacman with the copy "once you pop you can't stop" is great, really good priming!!

Guest's picture
Guest

pringles are good

thefakehuman's picture
thefakehuman
410 pencils

great thought...

- Life Feeds on Life -

Guest's picture
Guest

mh yay its great

BWeesper's picture
BWeesper
47 pencils

AWESOME

Guest's picture
Guest

I have one problem... Why can't agencies produce the ads in the country's language!!! this is ridiculous. Why an English ad in NL.

Guest's picture
Guest

I believe Pringles uses this heading in every country.

Guest's picture
Guest

Hey!! Does anybody know how to contact the agency? I'd like to talk to them!!

Thanks!

Guest's picture
Guest

Look a bit back, they replied to some of the comments I believe.

Guest's picture
Guest

This seems to be them http://adsoftheworld.com/user/pnt

Guest's picture
Guest

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Susan

http://onlinemariogames.net

DJVassallo's picture
DJVassallo
243 pencils

clever use of media, like it...

Guest's picture
Guest

Heren,

gefeliciteerd!!

groeten Thomas

Guest's picture
Guest

Love it...great work guys!
Liz

Guest's picture
Guest

Ik vind 'm ook grappig :)

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