Club Med: Relax
For the launch of Petit Club Med, Club Med's new child care center, we produced a direct mail action which consists of a double side flipbook. 1. On one side we can see the picture of a middle aged mother, laid down, relaxed, and each image of the flipbook is exactly the same, she doesn't move at all. 2. On the other side the flipbook shows the a sequence of two kids joyfully playing on the beach. The claim is: "The best vacation for your kids, and yourself."
Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Manuel Benegas Lynch
Copywriters: Juan José Pissani, Miguel Dianda
Released: 2009
18 comments
oh well... running dry of ideas happen!
they showed me a picture & i laughed
dignity has never been photographed
running dry of judgement happens too my friend.
Argentina can make better.
www.vamosfalarmal.com.br
in direct mail?
See the Flip Book: http://www.youtube.com/watch?v=egrETSMPuCw
http://www.youtube.com/watch?v=egrETSMPuCw
Sale guachin! quedo muy lindo
Excelente laburo!! una vuelta interesante para un medio original.
Great work!! an interesting twist for an original media.
is not frequent to see ideas like this in direct mail, simple, clear and good. congrats!
i like it, the link should be posted together to the picture http://www.youtube.com/watch?v=egrETSMPuCw
There is no call to action....waste of money...
There is however a strong call to inaction. I think people can guess the call to action is to go to Club Med.
look on the bottom left corner of the card.
Before this kind of useless comments, take a good look to the pictures and you'll see what you're looking for. Cheers.
CALL TO ACTION: on the bottom left corner of the petit club med card you can see club med's phone number and web page. Also one line saying "contact your travel agency". Thank you.
call to action in the corner of the card.
Really cool.
This is the 3rd idea that you take into the presentation to the client as the safe option. Flip books have been done to death, and especially ones which have something happening one way, and a still image the other way. Better than getting a brochure in the mail though i suppose.