Unicef / Tap Project: Desperate
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriter: Beto Arévalo
Art Directors: Alejandro Ortiz, Dámaso Crespo
Director: Rodrigo García Saiz
Production Company: Alta Vista Films
Producer: Pilar Matallana
Editor: Keith Olwell from Proton
Post-production: James Long from Proton
Aired: March 2009
60 Comments
very very gooood........
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Almost there but not quite. Nice try though.
:: Put your ears against the ground so i can walk over what you heard::
So what would you have done differently?
This thing is better than trying dude.
Almost there but not quite. Nice try though.
:: Put your ears against the ground so i can walk over what you heard::
all talk and nothing to show... sad.
strong ad. i like it. made me think twice about this issue.
"U think it's perfect?! Press delete and start again!"
Very strong idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I loved it, it got to me very strong. Great music it really gave me the creeps.
Simple juxtaposition of a problem that for most of us is so far away. It brings it home and hits hard. Great!
Spot on! Really grabs you by the proverbial guts!
man that's powerful
I saw thos spot shortlisted this year in Cannes, in the Film category for charities
Powerful Message and Delivery. What would you do if there was no clean water. As a parent I connected with it.
GOOSE BUMPS BIG TIME!
I am so proud to be a part of this powerful message! Spreading the message of something like this is very important. Oh I play the mom in the ad. ;-)
Great job. You should be proud to be part of this message that needs to spread through the world.
Thank you. I am the baby.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Excellent powerful message! Well done!
That was a simple message told in a very powerful way!
loving the Mom! Very powerful!
A very impactful way of getting the message across. It definitely makes you think
Very powerful message. Wonderful characterization of the Mom who is faced in a desperate situation. Super good!
Made me thirsty. It worked.
great commercial. makes you think. you could feel the mom's desperation trying to fill a simple need for her child. short but powerful.
Very moving. Makes you think of what we take for granted everyday!
very good insight. I give it a thumbs up!
Good ad. Simple but shows clearly the message.
Impactful, thought-provoking, amaaazzzzing!!!!
================================================
I think; therefore I am
good one
no words! it's great, simply great.
Wow, good spot to get people to think
best film for this theme.
I almost yelled at the mom out loud!!!
Very impressive ... and impactful!
I think you just like it for its impact....as all the ads of this kind.
It seems that was exactly the purpose of this ad, to be impactful and shock the public without direspectfully showing the real kids dying of thirst and famine with flies all over them. I believe they nailed it. Shocking, memorable, emotional.
so so great. the desperation gave me goosebumps..
it's great... really thought provoking...
very powerful
This is so moving. I had goose bumps. The mother played this spot on. Amazing.
such an amazing ad
EXCELLENT!!!!!!
better ads have been done regarding water
agreed. but the same can be said for just about any ad. so think of something new to say.
nice, powerful !!
improve brest feed and reduce cancer
Goosebumps! Just amazing!
Niyamai
like it 2!
Tip to Mum : Breastfeed
Looks like the guest is in the Credits...
Cant be so obvious.
so you're in the credits?
best film .... :(
Too negative. People won't watch it more than once.
Try focusing on the possibilities instead. Why should you waste a minute watching an ad that makes you sad?
Try again.
best ad of all time
impressive
wt da?
amazing.
Too negative. People won't watch it more than once.
R7 Tablet PC
very strong idea